Online
Significant online newspaper reach (monthly)
The average user visits two newspaper sites
52.1m
Unique visitors
duplicated
21.0m
Unique visitors
unduplicated
comScore: September 2014
Duplicated: sum of unique visitors to each newspaper site
Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited
Includes Express, Star, FT, Metro
UK Newsbrands are world class
184.3m
monthly global
unique
browsers
Source: ABC Online September 2014
Online newsbrand readership timeline
Weekday and weekend
PC newsbrands Mon - Fri
Source: IPA TouchPoints 5
PC newsbrands Sat - Sun
Newsbrand webpages are more trusted –
and consequently, so are the advertisers!
Consumer levels of agreement with
statement that they ‘trust the
publisher’
Source : The Association of Online Publishers / comScore
Consumer levels of agreement with
statement that they ‘trust the
advertisers appearing on the
publisher’
Newsbrand webpages are more likely to drive traffic
Lift in advertiser site visitation versus
matched control group
Source : The Association of Online Publishers / comScore
Lift in advertiser-branded search term
usage versus matched control group