Better Boards
Conference 2014
CEO’s Day: 1st August 2014
CEO’s Workshop #1 10:30 am
Surviving and Thriving
Adapting your business model to compete in a market – driven
environment
Themes
• Thinking more commercially
• Understanding your market
• Focusing on services that add value
• Converting barriers to opportunities
Structural Change
• Political reforms
• Funding reforms
• User choice
• Block/Grant Funding – Fee for Service
• Changing market dynamics
•
•
•
•
Disability
Aged Care
Child Care
Indigenous
Key Organisational
Requirements
• To simply survive!
• To be relevant and be sustainable
• To achieve growth
• To provide leadership
Recent Impacts
NDIS - Disability Provider Organisations
• SA Trial Site, 0-5 year old
• 16 organisations [plus others affected by NDIS]
• Small – Large
• Metro – Regional
• All are providers of services to people living with disability
• Action Plans
• Grant Application
Sustainability
Issues - Themes
• Governance
• Business Structure and Business Competencies
• Market Analysis
• Marketing and Communications
• Unit Cost
• Intellectual Property
• Self Advocacy
• Data and IT
Market Driven
Business Model
Market
Service
Customer
Market/Customer Driven
Traditional Hierarchy
Process
Driven
Reactive to Market/Customer
Market/Customer Driven
Traditional Hierarchy
Inverted Hierarchy
Proactive to Market/Customer
Service
Driven
Process
Driven
Reactive to Market/Customer
Action Plan
ACTION PLAN
Calendar 2015
<name>
Organisation
Date of this
Update
Objective
Action Area
Financial
Governance
Strategic
Market
Hardware
Commercial
…./..../….
Approved By:
Action Item
Estimated Elapsed
Time [Start – End
Dates]
Responsible
Person
Estimated
Cost
Performance Indicator
Commercial
• Intellectual property
• Who are your competitors?
• Collaborations?
• Alliances?
• Mergers?
Market
• Do you understand your marketplace?
• What is the demand in your area of influence?
• Which products /services are you providing?
• Where is your products /services growth?
• What is your brand?
• What is your marketing and communication strategy?
Add Value
• Do you understand unit cost/marginal costs?
• Which products/services produce profit?
• Which products/services are value adding?
• Do you need to change the focus of the organisation?
Opportunities
• How do you assess opportunities?
• Are business cases developed?
• Market assessments?
• Competitor analysis?
Thank you
Wayne Turner
wturner@cbb.com.au