Australian Information Industry
Association
Membership Value for
Australian ICT Organisations
August 2013
ICT: A Vital Industry Sector
• ICT contributes nearly 8% of Australia’s GDP;
generates in excess of $91b of revenue and
drives a digital economy valued at some $100b
(Australian ICT Statistical Compendium, ACS, 2012, p11)
• ICT job numbers are expected to double from
175,000 in 1999 to 350,000 in 2015 but over
the last decade ICT enrolments in training and
education have fallen nationally by 55 (Department of
Business and Innovation, Victoria, ICT snapshot – The State of ICT skills in Victoria, January 2012)
• The Australia tech start-up sector has the
potential to contribute 4% of GDP, $109bn and
540,000 jobs to the economy by 2033 (AGIMO Australia’s
use and satisfaction with e-government services 2011)
About the AIIA
• Australia’s peak ICT industry body and advocacy group,
providing representation, networking, brand awareness
and thought leadership.
• For 35 years it has been our aim to advocate, promote,
represent and grow the ICT industry in Australia.
• Our members are organisations (not individuals)
including SMEs, listed Australian organisations, and
global corporations.
• We currently represent over 400 member organisations.
• AIIA membership is open to all organisations involved
with the ICT industry in Australia.
• AIIA is a Not-for-Profit Organisation.
Goal and Priorities
• A world class information, communications & technology
industry delivering productivity, innovation & leadership
for Australia
• Providing industry leadership and influence in our key
focus areas:
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–
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Grow and Develop Industry
Drive the Digital Economy
Build Industry Capability
• Delivering member value
Strategic Framework 2012 - 15
Grow
& Develop Industry
Priorities
Exceptional
Membership Value
Focus
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Vibrant eco-system
Differentiated services
Member driven SIG’s
Transformed online
communications
New member programs
& partnerships
Industry
Leadership
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Scorecard
Membership
% increase in membership
engagement YOY
% increase in membership
YOY
Measures
Build
Industry Capability
A world class information, communications & technology industry delivering productivity, innovation &
leadership for Australia
Goal
Outcomes
Drive
the Digital Economy
% increase in member
satisfaction YOY
% increase in AIIA website use
Effective advocacy
Stakeholder
engagement
Expert knowledge
Media profile &
presence
Strong brand
recognition
Respected industry
events & forums
Operational
Rhythm
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
Advocacy
Membership retention &
growth
Profitable programs
(grants & sponsorships)
Reserves for association
development
Financial
Credibility with stakeholders
P&L, BS & cash flow
# & significance of issues on
slate
ROI
% of industry represented
# of vertical markets
addressed
% increase in Klout score
% market awareness AIIA
% membership contribution
% programs contribution
Peak
Performance
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Appropriate governance
Active engagement of
Members
Optimum investment of
resources
Strong internal
capabilities
Business
Board, Committee & SIG
Governance
Headcount
“Great place to work”
AIIA Secretariat
CEO Suzanne Campbell
Board (16 Directors with Chairman, Deputy Chair and Treasurer)
Telco & Media
State Governments
(run by representatives from member organisations)
21 Special Interest Groups
AIIA Advocacy Services
AIIA Member Products and
Services
( e.g. AIIA/AON Hewitt Salary
Survey and AIIA.biz )
6 State/Territory Councils
Retail
Mining and Energy
Legal
Innovation
Geospatial
Financial Services
Exporters
Environment
EHealth
Education
Cloud
AIIA Events
(>60 p.a. nationally)
AIIA Organisation
AIIA Members, Government & Stakeholder Engagement
AIIA Members
• AIIA represents ~400 AIIA member organisations nationally, ranging
from global corporations to small businesses
•
>80% of AIIA member organisations are SMEs
•
~90% of AIIA member organisations are Australian-owned
Delivering Membership Value
1. Presents excellent opportunities for members to:
1. Access critical information and stay abreast of industry issues
2. Meet important new contacts
3. Raise members’ organisational and personal brand profiles
2. Provides members with a strong, unified and effective
industry voice to influence legislative and policy outcomes.
3. Offers a shield for members who wish to influence
government policy, legislation and decision making, yet
without using their own brand.
4. Delivers many member engagement and networking
opportunities.
5. All employees nationally are entitled to participate in all AIIA
initiatives and benefits.
Programs
AIIA delivers a series of tailored programs and events for
members:
1. > 60 events nationally
2. iAwards – August 2014 www.iawards.com.au
3. AIIA Navigating Analytics Summit – 20 March 2014
www.aiia.com.au/analytics
4. ICT Leaders Lunches – delivered around the country on a
monthly basis
5. Full event information can be found at www.aiia.com.au/events
Special Interest Groups (SIGs)
AIIA Special Interest Groups are:
•
•
•
•
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•
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Member-driven, not Board-driven
Defined by a clearly articulated purpose, objectives and outcomes
Aligned to the Strategic Objectives of the AIIA
Designed to deliver member value
Open to all members (but may include selected non-members)
Usually National in scope and Chaired in a specific jurisdiction
Ratified by and responsible to the Board (or Council for local
SIGs)
• Subject to governance protocols and processes
• Supported by the Secretariat
Special Interest Groups (SIGs)
SIGs enable members to connect with other members within their areas
of interest, and to broader networks and markets.
Each SIG defines its own purpose, goals and activities, such as:
• Policy development and advocacy
• Networking with external stakeholders and customers for members’
business development
• Networking with members and peer associations
• Increasing Industry awareness of capabilities and developments
• Responding to proposed legislative change, preparing submissions
• Sharing information and providing thought leadership.
SmartICT Election Platform
Our SmartICT Platform envisions a society of connected and
empowered citizens using SmartICT to create a vibrant and
globally competitive economy. We call for specific actions in six
key areas:
1. Shifting the focus to driving take up and use of our national broadband
infrastructure, with a particular focus on Government use of SmartICT;
2. Stimulating growth and innovation by ICT start-ups and small business;
3. Motivating small and medium sized enterprises to improve their
productivity by ‘getting online' and becoming digitally capable;
4. Addressing the ICT skills shortage;
5. Growing our ICT capability through improved research and development
(R&D) capability and capacity and forging better links between research
and industry; and
6. Acknowledging the ‘value’ of the digital economy by tracking and
measuring its performance.
Products and Services
AIIA members have access to specific products and services
including:
• The AIIA/AON Hewitt Annual Salary Survey
• Industry Thought Leadership and White Papers
• Significant business cost savings through the exclusive
knowledge and services portal at www.AIIA.biz
Australian Information Industry
Association
Contact:
Suzanne Campbell
CEO
0438 408 909
E: s.campbell@aiia.com.au
Peter Strohkorb
AIIA General Manager – Membership
0411 865 301
E: p.strohkorb@aiia.com.au
www.aiia.com.au
Appendix
Current SIGs-1
Name
Scope
Status
Comments
Cloud
National
(NSW)
Active
Group focussed on government policy and regulation and State
and Federal levels. Regular teleconference meetings.
Education
National
(VIC)
Active
Monthly teleconferences focussed on Skills relevance, ICT in
schools, the eEducation market and the ICT Pathways project.
Environment National
(eSIG)
(NSW)
Active
Long term group, focussed on eWaste and hardware lifecycle
management. Monthly meetings in Sydney.
Export
VIC
Active
Regular program of events to assist SMEs to market ICT
internationally. Potential to expand nationally?
Financial
Services
NSW
Active
Focus on thought leadership in financial services technology
Regular meetings and events in Sydney. Potential for national?
GeoSpatial
National
(VIC)
Active
Focus on using location-based data to benefit all types of ICT
business. Holding regular teleconferences, planning events.
eHealth
National
(VIC)
Active
Focus on collaboration with governments using ICT to transform
the healthcare industry, health information and ehealth
implementation. Quarterly teleconferences
NSW
Healthcare
NSW
Active
Local SIG, coordinated with national group. Monthly briefings in
Sydney, regular events.
Current SIGs - 2
Name
Scope
Status
Comments
State Govt
NSW,
VIC, SA
QLD, WA
National
(NSW)
National
Active
State SIGs, focussed on local State government issues, with
various sub-groups
New
Newly formed group - initial meetings and networking events.
Active
National
(SA)
New
Online group works to improve legislation for the ICT industry
and provide legal support for AIIA initiatives.
Focus on using ICT sector to address challenges faced by the
Mining, Energy and Resources sector. Monthly teleconferences.
National
Active
National
Forming
Innovation
Legal
Mining &
Energy
Resources
Products
(PRSG)
Security
Sustainability National
(NSW)
Retail
National
(VIC)
Telco &
National
Media
(NSW)
Reforming
Forming
Online group advises on standards, requirements, legislation
and policies for ICT hardware in Australia. Works with eSIG.
Group has held initial meetings to developing strategy and
activities for the year ahead.
New focus on IT to enable a more sustainable environment –
‘big problems, big solutions’. Monthly meetings/teleconferences.
Group is in the process of reforming, developing new strategy
and focus for the year ahead.
Aims to become the voice of a converged media and ICT world.
Monthly meetings, events, thought leadership papers.