nVision USA
An introduction to nVision
Heather Corker/VP Consumer Trends, NA
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What sets us apart?
Over 100 established
and emerging trends
nVoy network of experts
and 200 trendspotters
Trend trajectories help to
forecast the size and
evolution of every
opportunity
200+ global clients
from all sectors
Proprietary
consumer research
Thousands of
manifestations
– insight in action
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WHAT WE DELIVER
nViable –
Strategic
Mapping
Innovation
Embedding
Trends
Segmentation
NVISION
TRENDS
Consortia
Tailored
Research
Creative
Futures and
Scenario
Planning
Global
Trendspotting
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The core
Trend mapping
W H ER E TO AC T
Alternative Scenario:
Wild Card Trends
Prioritization of key and emerging trends vs. a
central issue and timeline
Central Scenario:
Priority Trends
Creative brainstorming – implications of key
trends and responding actions/concepts
H O W TO AC T
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A FEW OF THE BRANDS WHO RELY ON
FUTURE FOUNDATION
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Trend
manifestations
nVision
DNA
Beyond
2020
Trends
Forecasts
Infographics
nVision
nLighten
nVitro
Scan
Events
Globally
adjusted
data
Partner
Time
Advanced
analysis
Newsletters
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nVision Trends
Rigorous, future-focused, implication-rich analysis
Future
direction
Narrative
Evidence and
Forecasts
Advanced
analysis
Case Studies
Implications and
applications
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Partner time
Why 90% of clients renew
QUICK FIX
COMPLEX
How fast will
x grow
Topical
insights
Most
relevant
content
Quantify
demand
for NPD
Branded
marketing
inspiration
In depth
analysis of
segments
Tailored
reports
Ultimate
business
priorities
What concepts
will dominate
x market in 5
years time
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Sample Questions
Retail
How can we best
appeal to women?
How can we turn the
trend of ish! into our
advantage
When do you see
M-commerce
reaching
critical mass?
What are the trends
that will allow us to
tackle consumer
privacy?
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CONTENT EVERYWHERE
Artificial Intelligence
Leisure
Gamification
Risk
Environment
Local myths
Social Media
Health & wellbeing
COMING
SOON
THE POWER
OF ANON,
CURATED
COMMUNITIES

THE BIG LIE

GLOBAL
CONFERENCE

CONSORTIA –
HIGH NET
WORTH 2 &
CUSTOMER
COMPLAINTS
Loyalty
Media Usage
Wealth
Recognition, validation
Aspirations
Family
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nVision Service USA
Premium




Unlimited users
40 consultancy hours
½ day nViable workshop
Discounted consultancy rates




Quarterly webinars
Full training session
Client events
Tailored newsletters
And any two of the following:
2 fully annotated and
customized reports
Personalized
trend briefings
Boardroom
bulletins
Annual ‘Top Trends’ report tailored
Tailored research
questions
A N N U A L C O ST: $ 3 5 ,0 00
Trendspotter
briefs
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nVision Service USA
Standard

Unlimited users

Monthly newsletters

20 consultancy hours

Full training session

Client events

Discounted consultancy rates

Quarterly webinars

Annual trends presentation
A N N U A L C O ST: $ 2 5 ,0 00
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nVision Service Global
Premium




Unlimited users
50 consultancy hours
½ day nViable workshop
Discounted consultancy rates




Quarterly webinars
Full training session
Client events
Tailored newsletters
And any two of the following:
2 fully customized
reports
Personalized
trend briefings
½ day innovation
workshop
Boardroom
bulletins
Annual ‘Top Trends’ report
Tailored research
questions
A N N U A L C O ST: $ 5 5 ,0 00
Trendspotter
briefs
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Innovation
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1- Insights through trends
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Our workshop techniques:
 Workshops are a core deliverable for Future Foundation. We deliver between
50 and 100 every year to a range of organisations and stakeholders.
 As such, we have developed a wide range of techniques (from the more
functional to the very creative) which are deployed according to the audience
and the objectives. We will expose just a few suggestions as part of the
process.
 Our senior team is very experienced in running workshops.
Drivers
Most
functional
SWOT
Industry
inspiration
Concept
development
Most
creative
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Innovation workshops
Objectives
Take inspiration from a
range of sectoral
forecasts/visions/outputs.
React to futuristic
innovations from a range
of global markets.
 Innovate against
agreed priorities,
driving insights from
nViable
Approach
 A 2 part series of
stimulus that workshop
participants would
respond to and
generate ideas from.
 We might imagine that
between 10 - 20 ideas
will emerge from
incremental to seriously
challenging.
 Each idea will then
need to be mapped
against key insights
and key criteria
Using filmed
recommendations from
experts and some preprepared concepts from
FF evolve and ideate to
suit the innovation
priorities.
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Capturing ideas and outputs
 Below is an example of some brainstorming templates that can be used to
capture ideas that emerge from the workshop activities
Idea 1
Brand
Business Marketing
Consumer Marketing
Customer Service
Implications
Steps involved
for delivery
Difficulty of
implementation
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Strategic partnership
 Applied trends partner to the
External Intelligence function.
How?
 Work collaboratively to deliver the
implications of trends to various
business units.
 nVision.
 Forecasts of key trends
impacting the group.
 Create unique insights and processes
to create greater cohesion.
 Overlay existing
customer segments with
consumer insight.
 Deliver effective trends work at both
a group and local level.
 Put consumer trends at the very heart of
the business as part of the planning cycle.
 Deliver series of trend
workshops.
 Executive collateral.
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Appendix
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Conceptual forecasting
Beyond 2020
Exploring the future
of several
commercial themes
and sectors beyond
2020 - including
concepts for
products and
services that might
characterize the
marketplace in the
next decade.
Project Relevance
Conceptual insights &
forecasts to stretch ambitions
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Creative forecasting
 A rich mix of robust quant analysis, innovative forecasting and creative visioning
Rigorous Quant Forecasting
Trend Trajectories
Project Relevance
Robust insights & forecasts to inform process
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Trends in action
Capturing best practice or innovative commercial
applications of the trends that matter
Project Relevance
A wealth of global innovation
inspiration to choose from.
Related industry thinking. A
benchmark to innovate beyond
Database of 2500+ examples, with
more added each week thanks to our
network of Trendspotters
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nVitro scanning
Investigating embryonic technologies
and scientific, environmental and
medical innovations likely to enter
society.
Project Relevance
Clear view of most
meaningful future signals
By seeking out the people who are
developing them and scrutinising
scientific literature, this technique
amplifies expert voices from the
forefront of innovation.
Source: nVision
Global adjustment
Advanced analysis
Unique technique designed to make
international comparisons meaningful
A range of techniques to allow us
to derive Insight from the data
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nVision
Sources & Methodology
 Original research which is exclusive to
subscribers.
 Trend data going as far back as 1980.
Europe: 2 waves per year across 14 markets
Global: 2 waves per year across 24 markets
UK: 6 waves per year
USA: 2 waves per year
 Sample = 1,000 respondents per market,
nationally representative (except GB -11,000
across 6 waves per annum).
 Online methodology.
 Trendspotting.
 Qualitative research.
 nVoys: expert panels.
 Access to a wide variety of third
party reputable data sources.
 Examples include:
ONS, United Nations,
Government departments,
Ofcom, World Tourism
Organisation, US Bureau of
Economic Analysis,
International
Telecommunication Union,
Federal Reserve, Eurostat,
European Social Survey
 Understanding Society:
longitudinal survey of 40,000
since 1991, youth survey –
11-16 yrs.
 Partnership with Oxford
Economics.
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Trendspotters in 50+ global markets
“Trendspotting encourages you to look around and see the patterns in things – patterns you may
otherwise never notice because you never stop to think or ask about what is happening in the world.”
Shikha, 28, Trendspotter, India
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Case Studies
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SABMiller Europe: 2020 Vision
Our challenge
SABMiller Europe commissioned Future
Foundation to help achieve an overarching
‘Vision 2020’ for the beer category across
Europe.
 The vision needed to complement existing
strategic pillars, while also driving future
growth and profitability.
 It was vital that our approach stretched
internal thinking to deliver a compelling but
succinct solution that would inspire and
mobilise stakeholders.
 A stated priority for the project was also to
achieve a focus behind which key
operational functions could be aligned and
action plans prioritized.
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SABMiller Europe: 2020 Vision
What we did
 We designed and delivered a closely facilitated, 3-month process, structured around 3 key workshops
(below) which took the business from standing start to 2020 vision with supporting action plan.
 At each stage, we worked with robust evidence and insight - presented in creative ways - and
proprietary techniques to challenge participants (a senior team drawn from across Europe) and stretch
their thinking around 2020 context, ‘desirable futures’ in that landscape, the ultimate goal, and how to
get there.
 Key inputs included an extensive, initial knowledge review - across our own insight
and third party data; a tranche of expert interviews - across the spectrum of
stakeholders; narratives and visualisations of potential 2020 scenarios for the
category; and a global trawl for relevant innovation.
2020:
Initial
analysis:
Expert
interviews,
knowledge
and trend
review
Workshop:
Establish
2020 trend
framework &
implications
Develop
2020
narratives,
visualisation,
gather
inspiring
global
innovation
Workshop:
Establish
core 2020
narratives,
explore
inspiring
trend-led
innovation
Unifying
themes:
Establish
strongest
core themes
to build
potential
‘beer futures’
Workshop:
Refine
desired
futures,
potential
category
visions and
action plans
Interim
debrief:
Debrief:
Develop and
present back
initial vision
Present and
refine final
vision
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SABMiller Europe: 2020 Vision
What we delivered
 A succinct, compelling 2020 vision was achieved for the business, supported by analysis
around implications, and initial action planning.
 A toolkit was also developed to support roll out to key stakeholders. This included tailored
materials - setting out the project journey and rationale - and visualizations.
 We were subsequently invited to present alongside SABMiller Europe’s heads of the
Strategy & Insight teams to launch the vision and an ‘activation’ program to the business’
50 plus commercial directors from across Europe.
“Meabh and the team at Future Foundation have been
the ideal partner to help us brew a vision for our
category.
FF possesses the blend of talents, the professionalism
and the enthusiasm necessary to turn a mass of
consumer information into a simple but compelling
message engaging us for the future.”
Yvan Goupil, Europe Head of Insights & Media,
SAB Miller
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BP: The future of mobility
Our challenge
 At a time of significant shifts in its core
market, BP turned to Future Foundation
for help in futureproofing strategy for its
fuels and lubricants business
 Looking to both medium- and long-term
horizons, the business sought to identify
the forces and trends with potential for
most significant commercial impact and to
unpick their implications.
 A particular priority for BP was to identify
potential ‘whitespace’: i.e. opportunities for
innovation through new platforms,
initiatives or partnerships.
 A global perspective was essential.
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BP: The future of mobility
What we did
 We delivered a comprehensive global trend analysis to build models for mobility
in 2010 and 2030.
 A vast global scan complemented analysis of Future Foundation’s proprietary
trend and forecast data.
 Trends were systematically identified and measured. Adapting proprietary
techniques for the process, we then mapped each trend against seven ‘mega
themes’ and key criteria to provide a hierarchy of priorities for BP.
 A trajectory was also plotted for each trend - to illustrate its anticipated
evolution for each of the regions in scope.
 Tailored interviews with a broad range of external experts were also pursued to
help validate the most accurate possible view of each trend - in its current and
future iterations.
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BP: The future of mobility
What we delivered
 Our analysis provided a
comprehensive and insightful
roadmap for consumer mobility and
its implications for BP - against a
short and longer term horizon.
 A series of compelling interactive
outputs was designed by Future
Foundation for use by key
stakeholders within the business - to
put the future landscape for
transportation and core issues at the
heart of their thinking.
 Specifically, our analysis was central
to a series of innovation workshops
and exploratory presentations
within BP to further unpick commercial
implications and necessary
responses.
Heather Corker
E: heatherc@futurefoundation.net
T: 917-450-9243
STOCKHOLM
LONDON
NEW YORK
Gamla Brogatan 26
SE-111 20
Stockholm
Sweden
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