M IG U E L TO RR ES S WED EN A B
Presentation
O UR V I SI ON
✦ Be
the wine importer partner of choice for family owned
and managed premium wine growing producers in
the Swedish market.
O U R M IS S I ON
✦ Deliver
satisfaction to our wine growing partners, meeting
plans, activities and objectives, agreed upon.
✦ Develop
our activity in full compliance to accepted code of
business ethics and CSR standards in our industry.
✦ Provide
each and all company employees a safe and
comfortable working environment, with an open and
positive climate, and opportunities for professional
development and personal well-being.
✦ Ensure
long term business viability.
O U R ST R ATEGY
✦ Represent
family owned and managed premium
wine growers.
✦ True
producer focus and exclusivity. One company, one
portfolio. No sister companies, no parallel assortments.
✦ Focus
✦ Sales
on the still and sparkling wine categories.
growth, through sustainable and brand-building
practices.
✦ Systembolaget
and Horeca. Dual marketing and sales
channel strategy for each partner.
✦ Operate
with Torres DNA business values and code of
conduct. Hard work, honesty, empathy, team work,
transparency and open-books, and long-term relationship
building philosophy.
FAC T S A N D FI GU RES
✦ Miguel
✦ It
Torres Sweden AB was founded in 1998.
is a 100% wholly-owned company by the Torres family.
✦ Since
then, we have established ourselves successfully as
a mid-size wine importer, selling aprox 130.000 cs 9L, and
net turnover aprox. 60 Mill SEK (excl alcohol tax and VAT)
in 2012.
✦ Lean
and effective organization. With 8 employees, we are
a full-service wine importer, handling Systembolaget and
Horeca for 15 brands (9 wine producers next to Torres).
✦ We
outsource services such warehousing and delivery
(JF Hillebrand), accounting and HR (Arena Ekonomi),
PR & communication (Vår Pr Byrå), and other services
on an ad-hoc basis.
B US I N E SS S COP E
SUPPLIERS
MIGUEL TORRES SWEDEN AB
88%
12%
60%
40%
SYSTEMBOL AGET
TAXFREE
WHOLESALERS
WHOLESALERS
RESTAURANTS
DUT Y FREE SHOPS
H O R ECA
✦ DNA
Torres. As part of the Torres group, selling and
positioning our partner wines in the best restaurants is in
our genes.
✦ Horeca
direct. Our priority is to sell directly to the best
accounts.
✦ Wholesalers.
Effective relationsship with all main
wholesalers to maximize our sales reach (Martin Servera,
Menigo, Svensk Cater).
O N T R AD E S A LE S R EG I ONS
South
Ängelholmsv. 28
269 31 Båstad
North
Moravägen 127
794 92 Orsa
Stockholm
Kungsgatan 78
112 27 Stockholm
O R GAN I Z AT ION CHA R T
MANAGING DIRECTOR
Joan-Ramon Casals
LOGISTICS &
STATISTICS
ADMINISTRATION &
ORDER TAKING
Henrik Norén
Ingela Cedergren
MARKETING
SALES TEAM HORECA
Karin Bergenfur
Marie-Louise Feiler
Stockholm - Recuiting
South - Edie Malmberg
North - Alice Lindblad-Martis
WAREHOUSING &
DELIVERIES
PR &
COMMUNICATION
(JF Hillebrand Outsourced)
(Var Pr Byrå –
Outsourced)
ACCOUNTING &
HHRR
(Arena Ekonomi Outsourced)
P OR T F O LI O
COU N TR Y
P R OD U C ER
R EGI O N
Argentina
Australia
Austria
Canada
Norton
Cumulus
Topf
Inniskillin
Chile
France
Italy
Miguel Torres Chile
Boizel
Pio Cesare
Rocca delle la Macié
Real Companhia Velha
De Westhof
Alta Alella
Grans Moments
Jean Leon
Torres
Marimar Estate
Mendoza
Orange
Kamptal
Niagara
Penisula
Curicó
Champagne
Piemont
Tuscany
Douro
Robertson
Cava
Cava
Penedés
Penedés
Sonoma
Portugal
South Africa
Spain
United States
CO N TAC T
Stockholm Head-office
Kungsgatan 78
SE-112 27 Stockholm
www.torres.se
Joan-Ramon Casals
Managing Director
jrcasals@torres.se
Tel. +46 8 545 833 90
Tel. Dir. +46 8 545 833 91
Mobile +46 708 400 621