Festival Management:
An Overview
Central Luzon Tourism Capability Building
Seminar-Workshop
Angeles City
March1, 2013
Author: Riya Brigino Lopez
Co-Authored and Delivered by: Nilo C. Agustin
Management
Functions/Processes
PLANNING
ORGANIZING
LEADING
CONTROLLING
WHAT TO PLAN?
Is it about…
1.
ARTS
2.
CULTURAL FESTIVAL
3.
LOCAL PRODUCE/PRODUCTS
4.
HEROES/HEROINES
5.
NATURE FESTIVAL
6.
HISTORY, MYTHS AND LEGENDS
7.
IMPORTANT EVENTS
8.
LOCAL VALUES, CUSTOMS ETC.
9.
HERITAGE
10. CELEBRATION OF FAITH/THANKSGIVING
* REFER TO CULTURAL RESEARCH DATA
PRE-PLANNING STAGE

Environmental scan
 Cultural Resource Mapping
* Cultural Research
 Data Organization and Analysis
Planning a FESTIVAL
1. Brainstorm on the CONCEPT
2. Categorize the OUTPUTS
(activities, objectives, design, marketing
strategies, etc. )
3. List the FESTIVAL OBJECTIVES (Three
Folds of Society)
4. Choose the FESTIVAL ACTIVITIES
(presentations, performances, exhibits,
street parade etc.)
Planning a Festival
5. CALENDAR the events
6. Decide on the VENUE (event and activity
sites/centers)
7. Review, revise and internalize the PLAN.
A Festival Plan
A. Festival Title
- Relevance and Significance
- Character and Personality
B. Brief Description of the Festival
- a precise statement about the festival
C. Objectives
- SMART
- Three Folds of Society
A Festival Plan
D. Calendar of Activities
- Pre-event and Post-Event Timelines
- Festival Program of Activities (Event,
Date and Venue)
E. Budget Plan
- Financial Viability of the Festival
- Accountability
Total Required
Budget
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
Professional Fees
Transportation and Travel
Food and Beverage
A. Rehearsals
B. Festival Days
Production
A. Costumes
B. Props
C. Musical Instruments
D. Technicals
Contracted Services
Rentals
Representation
Others
Total Amount
Requested
Other Sources
A Festival Plan
F. Organizational Structure
- Organizational
Chairman, Vice Chairman, ExCom,
Festival Director, Administration,
Finance, Production
- Functional
Working Committees
G. Marketing and Promotion Plan
1. Publicity and Promotion
- Festival Image (creatives: logo, posters,
letterheads, banners, streamers, etc.)
- PR and Publicity Plan (slant of releases)
Tri-media Exposure
2. Marketing Plan
- Corporate and Institutional Partners
- Community Involvement
- Partnership Agreement
WHAT DO WE ORGANIZE?
RESOURCES:
HUMAN
ORGANIZATIONAL AND
FUNCTIONAL STRUCTURES
MONEY
DETAILED BUDGET AND
SOURCES
MATERIALS
INVENTORY AND SOURCES
MACHINE
TECHNICAL AND PHYSICAL
ETC.
ARRANGEMENTS
LEADING:
THE ACTUAL IMPLEMENTATION
OF THE PLAN
LEADING is not just
- DELEGATING THE TASKS
- PUSHING PEOPLE TO WORK
- ENSURING THAT THE PLAN IS BEING
IMPLEMENTED NO MATTER WHAT
LEADING MEANS
1. SETTING THE MOST CONDUCIVE WORK
ATMOSPHERE
2. NURTURING THE PEOPLE AND THE
PROCESS OF IMPLEMENTATION
3. ABILITY TO SHIFT ROLES IF AND WHEN
NECESSARY (MICRO AND MACRO MANAGEMENT)
CONTROLLING
1. KNOWING THE STATUS OF THE PROJECT AND
ABILITY TO CHANGE COURSE IF NECESSARY
(Evaluation is the key to “control”)
2. CONFRONTING PROBLEM HEAD ON AND
LEARNING FROM IT
3. SETTING APPROPRIATE RULES AND
GUIDELINES
CONTROLLING DOES NOT MEAN POWER
OR MAKING ONE’S POWER FELT
IN SHORT,
A COMPREHENSIVE PLAN IS
THE KEY TO SUCCESS
Festivals are NOT just
about WINNING A COMPETITION
but
a SOCIAL RESPONSIBILITY
S A L A M A T P O!