Report out on careers
 Anatomy of an Event
 ICA High School Culinary Invitational
 Sign up for Invitational work groups
 Next Week

Upon completion of this week, the student
will understand:
Anatomy of an event
 Identify elements of anticipation, arrival,
atmosphere, activity appetite and
amenities
 Understand why people meet
Review of Event Planner role
› Determine the Expectations
› Develop the Concept
› Design the Experience
› Deliver the Dream

Silver’s Model of Coordinating an Event
Experience
› Anticipation
› Arrival
› Atmosphere
› Activity
› Appetite
› Amenities
Establishing expectations and building
excitement
Initial Communication
Advertising
Email
Notices/Memos
Agendas
Flyers
Posters
Brochures
Instructions/Dire Promotions
ctions
Cards/Letters
Internet website Public Relations
Catalogs
Invitations
Registration
Materials

Factors to consider
› Cost/budget
› Timeliness
› Number of exposures
› Brand recognition
Marketing the experience
 Create interest and desire
› Influence the targeted customer
› Want it, accept it, or invest in it
› Buying into the purpose of the event
Communication Considerations
 Determine the where, when, why and
how
 Determine interest for event
 Convey and reinforce purpose of event
The journey begins the moment the
decision is made to attend the event
Arrival Element Considerations
Decorations
Entertainment
Ground
Transportation
Guides/Ushers
Housing
Instructions/Maps Security
Interpreters/Transl Signs
ators
Meet and Greet Support Staff
Parking
Facilities/Services
Registration
Traffic Services
Travel
Arrangements
Across town or around the world
 What are the resources
 How will attendees utilize them

› Trains, busses, planes, automobiles, boats
› Rental car information
› Directional maps
› Passports, visas, customs information
› Details
Initial contact will either confirm or
disappoint guests based on the
anticipation you have created
› Welcome signs
› Personnel at airport
› Banners around town
› Gift basket in hotel room
Confirms that attendee is in the right place
and expected!
Same considerations as arrival to leave a
pleasing closure to the event
 As significant as the welcome

› Enough valets?
› Enough busses, taxis, etc to handle volume?
› Parting gift?
Physical Environment Considerations
Audio Visual
Equipment
Heating and Cooling
Soundscaping
Dance Floor
House
Lighting/Controls
Special Events
Decorations/Props
Lighting Theatrical
Staging
Equipment Rental
Linens
Tables and Chairs
Floor/Ceiling Decor
Potable Water
Tents and Shelters
Flowers
Seating Systems
Toilet Facilities
Furnishings
Site Selections
Waste Control
Considerations
 Inherent atmosphere
 Creative opportunities or challenges
 Form follows function
 Find the best fit
Activity Element Considerations
Auctions
Demonstrations
Performances
Bands/Dancing
Discussions
Presentations
Buying and Selling
Eating and Drinking
Reunions
Celebrations
Education/Training
Seminars
Ceremonies
Exhibits
Sports and Games
Charity Projects
Lectures
Tournaments
Competitions
Networking
Tours

Total Experience
› All the details add up
› Must add value
› Multiple dimensions
› Interactive or engaging
› Participant or spectator
› Diversion and recreation
Food and Beverage Considerations
Alcohol and
Beverages
Concession
Equipment
Rental Service Ware
Bar Set up and
Bartenders
Dinners
Serving Equipment
Breakfasts
Disposable Service
Ware
Specialty Foods
Buffet Displays
Ice and Ice
Sculptures
Staffing and Labor
Coffee and Energy
Breaks
Lunches
Water Stations
Event experience should rely on utilizing
all 5 senses
 Special needs and diet considerations
 Meals matched to the occasion
 Serving should be done with style
 Flow of the event and variety of food
options
 Budget must always be a consideration

Amenities Considerations
Audio or Video Tapes
Flowers
Prizes
Awards
Food and Beverage
Items
Programs
Certificates
Imprinted/Logo Items
Souvenirs
Clothing Items
Luggage Tags
Speaker Gifts
Commemorative Pins
Menus/Place Cards
Tote Bags
Conference Binders
Photographs
T-Shirts
Custom Label
Beverages
Pillow Gifts
Welcome Baskets
Needs to be appropriate and tied back
to event goals and objectives
 Walk-aways can be given away or
revenue generating
 Post event memorabilia
 Logo SWAG as a marketing tool

Resources utilized: Professional Event Coordination, Julia Rutherford Silvers, John Wiley and Sons, 2012

History of the Invitational
› 8th Year
› Ron Sailors High School Culinary Invitational
› Building 7
› Building 10
› ICA
› 16 teams
32 teams Culinary
› Culinary, Knowledge Bowl
Management, Individual Competitions,
Banner, Teacher/Principal, Market Basket
Goals of the Invitational
 Support area high school Culinary Arts/
Food and Consumer Studies programs
 Prepare for the State Pro-Start competition
 Familiarize high school students and parents
with the MCC Culinary Arts Program
 Introduce Culinary Arts as a career option
 Network with Industry professionals
Anticipation
 Arrival
 Atmosphere
 Activity
 Appetite
 Amenities

Establishing expectations and building
excitement
Initial Communication
Advertising
Email
Notices/Memos
Agendas
Flyers
Posters
Brochures
Instructions/Dire Promotions
ctions
Cards/Letters
Internet website Public Relations
Catalogs
Invitations
Registration
Materials
The journey begins the moment the
decision is made to attend the event
Arrival Element Considerations
Decorations
Entertainment
Ground
Transportation
Guides/Ushers
Housing
Instructions/Maps Security
Interpreters/Transl Signs
ators
Meet and Greet Support Staff
Parking
Facilities/Services
Registration
Traffic Services
Travel
Arrangements
Physical Environment Considerations
Audio Visual
Equipment
Heating and Cooling
Soundscaping
Dance Floor
House
Lighting/Controls
Special Events
Decorations/Props
Lighting Theatrical
Staging
Equipment Rental
Linens
Tables and Chairs
Floor/Ceiling Decor
Potable Water
Tents and Shelters
Flowers
Seating Systems
Toilet Facilities
Furnishings
Site Selections
Waste Control
Activity Element Considerations
Auctions
Demonstrations
Performances
Bands/Dancing
Discussions
Presentations
Buying and Selling
Eating and Drinking
Reunions
Celebrations
Education/Training
Seminars
Ceremonies
Exhibits
Sports and Games
Charity Projects
Lectures
Tournaments
Competitions
Networking
Tours
Food and Beverage Considerations
Alcohol and
Beverages
Concession
Equipment
Rental Service Ware
Bar Set up and
Bartenders
Dinners
Serving Equipment
Breakfasts
Disposable Service
Ware
Specialty Foods
Buffet Displays
Ice and Ice
Sculptures
Staffing and Labor
Coffee and Energy
Breaks
Lunches
Water Stations
Amenities Considerations
Audio or Video Tapes
Flowers
Prizes
Awards
Food and Beverage
Items
Programs
Certificates
Imprinted/Logo Items
Souvenirs
Clothing Items
Luggage Tags
Speaker Gifts
Commemorative Pins
Menus/Place Cards
Tote Bags
Conference Binders
Photographs
T-Shirts
Custom Label
Beverages
Pillow Gifts
Welcome Baskets
Sign up for Invitational event work group
 Homework due: Event Description
 Next Week:

› Guest Speaker: Lindsey Creath, Convention
Services Manager, Omaha Convention &
Visitors Bureau
› Defining the Vision