Boston
Consulting
Group Matrix
Boston consulting Matrix
BCG
Example
A visit to a Video Store in 2009 revealed the following
New releases such as the Dark Knight seemed to
be all rented out. These charged the most rental
and took up the most space.
Classic movies –such as the original Star Wars and
James Bond had a few copies, but were
frequently rented. Shelf space was considerable,
given how old they are.
World Cinema had a separate shelf. These films
were heavily recommended and growing, but
had low rental
The last shelf had films at the lowest rental cost –
these were sequels and were not often chosen.
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