By Ashley Cecil, commissioned by Oxfam
3
Based on the books and articles by John P. Kotter
© 2012 Harvard Business School Publishing
1)
Establish urgency
2)
Form a guiding coalition
3)
Create a shared vision
4)
Communicate the vision
5)
Remove obstacles
6)
Celebrate short term wins
7)
Persist & sustain urgency
8)
Reinforce new norms
Cape Farewell Project
We intend to
communicate
through art works
our understanding
of the changing
climate on a
human scale, so
that our individual
lives can have
meaning in what is
a global problem.
Image: Chris Wainwright
- David Buckland
http://youtu.be/5t08CLczdK4
• Simple: No techno babble or jargon.
• Vivid: A verbal picture is worth a thousand
words
• Repeatable: Ideas should be able to be spread
by anyone to anyone.
• Invitational: Two-way communication is
always more powerful than one-way
communication.
http://youtu.be/aBTZOg6l6cA
Thank you
Heather.Bauer@gov.bc.ca
Climate Action Secretariat
Province of BC