Swoop, There it is.
Austin Holt, Elissa Meisenheimer, Stephanie Stafford,
Matt Thiesen, LaShondias Ware, Sarah Yosten
The Visionaries
Positioning
UT Tyler provides a great
education, a beautiful campus
and everything a respectable
university needs EXCEPT:
Effective advertising
Student identity
Target Market
High school
seniors, ages
17-21
East Texas &
Western
Louisiana
Creative Message
Create an image
students can relate to
Create a solid mascot
to build university pride,
“tradition,” and even
increase attendance
“What’s YOUR Calling?”
Objectives
Develop relationship between Swoop and the
community
Increase awareness of UT Tyler
Generate Buzz
Tactics: Web-based
Webisodes featuring Swoop
Social Media:
Search assistant on UT Tyler website
Tactics: Radio
Swoop’s
Introduction
Tactics: Billboards
Tactics: On-Campus
Tactics: Swoop’s Nest
Conclusion
Increasing tradition at UT
Tyler to increase awareness and
student morale!