University of Texas at Tyler
Women’s Basketball Team!
Group 5
Ryan Hazlewood
Elissa Meisenheimer
Ashley Stewart
Toby Wilkerson
Alicia Yancey
Overview
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Goals, Objectives, Tactics
Media Used
Timeline
Publics and Stakeholders
Measuring Success
Analysis of campaign’s success
GOALS
• To increase awareness of the UT Women’s
Basketball team
• To increase attendance at home games
• To better the image of the new coach
OBJECTIVES
• To increase awareness through our posters,
emails, class announcements and word of
mouth
• To increase attendance at 2nd home game by
100%
TACTICS
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Posters everywhere on campus and dorms
Work with RA’s to get the word out
In-class announcements
Mass email to faculty and staff
Word of mouth in our spheres of influence
MEDIA USED
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School bulletin boards
High flow areas approved for posters
Email
Verbal communication
TIMELINE
• Make contact with coach
• Create and approve posters
• Plan and organize emails and
announcements
• Promote game through tactics
• Measure and Analyze success of event
PUBLICS & STAKEHOLDERS
Internal
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Coaches and staff
UT Administration
Athletic department
Other athletes
Regular Fans
Players family
and friends
External
• Student body
• Faculty & staff
• Tyler Community
MEASURING SUCCESS
• Comparing attendance from the 1st home
game to the 2nd home game.
• We used a manual counter at the door
• 1st Game: 35 people (< 1% of students)
• 2nd Game: 208 People (> 3% of students)
ANALYSIS OF CAMPAIGN’S SUCCESS
• The campaign was a success!
• Problems: executing the mass email and the
class announcements, holiday disruption
• Benefits: Posters caught students’ eyes! We
met our objectives, plus some!
• Overall: Attendance for 2nd game increased 6
times compared to the 1st