Professional
image
黃靖雯 劉媞柔 王琲萱
黃懷萱 李旻庭
3/14/2012
Professional image
• Tangible/ intangible
• Make the Intangible Tangible
• the
What
is of
professional
set
qualities image?
and characteristics
that represent perceptions of your
and character
asimage?
judged
• competence
Why should create
professional
by your key constituents
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The importance of
professional image
•
•
•
•
Have the advantage of bargaining
Have credibility Function
An intangible asset
The first step to success
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OUTLINE
• The perceived professional image
• The threats of devaluation
• Professional image management and
impression management
• The elements of professional image
• Buff your professional image online
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Different Kinds of Professional Images
&
Three Identity Threats
971002013 劉媞柔
3/14/2012
Desired Professional Image




Trustworthy
Caring
Humble
Capable
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Undesired Professional Image




Snobbish
Irritable
Lazy
Domineering
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Perceived professional image
 Direct feedback
 Indirect signals
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Stereotypes
Predicament
Devaluation
Illegitimacy
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Creating a Positive
Professional Image
971002019 王琲萱
3/14/2012
What the impression they make?
A writer and
television host
The 67th United States
Secretary of State
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KNOW EXPECTATIONS FOR A
PROFESSIONAL
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5 Steps of
Managing professional image
• Identify your ideal state
• Assess your current image, culture, and
audience
• Conduct a cost-benefit analysis for
image change
• Use strategic self-presentation to manage
impressions and change your image
• Manage the effort you invest in the
process
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IMPRESSION MANAGEMENT IS
ABOUT STRATEGIC SELF-DISCLOSURE
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Impression Management
• Non-verbal Behavior
• Verbal Cues
• Demonstrative acts
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Positive Distinctiveness
• An attempt to create a new, more
positive meaning for self-identity
• Educate others about the positive
qualities of your identity group
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Social Recategorization
• Suppress identity that are personally
and/or socially devalued.
• Distance yourself from negative
stereotypes associated with identity
group.
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How to create and maintain a
professional image
黃懷萱
Alison
3/14/2012
How to create and maintain a
professional image
• Quality of work
• Responsiveness and customer service
• Accountability
• Overall presentation
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• Communication and listening ability
• Social networking personas
• Reputation
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8 Ways to Buff Your
Professional Image- Online
By EILEEN P. GUNN
971002024 李旻庭 Erica
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Your Problems of Online Persona
• Irrelevant stuff rises to the top
• similar names elbow you off
• embarrassing materials you wish to
retract
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The Importance of Online Persona
Q: How to change from disjointed online
presence to cohesive online identity?
★★★★★
A: Prepare basic and consistent
information about your work and career!
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1. Google yourself
• to avoid unrelated people and materials
clutter your career-enhancing results.
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2. Choose the right
professional name
• add a middle or initial name, or use
hyphenate
• full name →nickname
• e.g. John Kennedy→ John Q. Kennedy
• use it on your resume, business cards, etc
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3. Use credentials consistently
• a job title
• company name
• e.g. Sharon, CPA (an accountant)
• use it on your resume, business cards, etc
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4. Create public profiles
• list your education, professional history, skills,
achievements, interests
★ remember to be up to date and consistent!
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5. Build a website
• Showcase your work
• easy to build one
★page titles, headings and verbal tags
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6. Create links
• use hyperlinks to guide users
• create your own self-referring network
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7. Become an expert
• start your own blog
• contribute to others
→reflect your expertise
• hyperlink to others and reciprocate
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8. Push the bad stuff out of sight
• to hide personal information behind
good privacy settings
• or just delete it!
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Last but not least
• Appearance is also important
• Package yourself -Personal branding
• Manage your own professional image before
others do it for you.
• Mend the gap between “you are” and “you
should be”
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