Jostens Terms
Jostens
• The company that prints and publishes
your yearbook
– Jostens Rep: your connection to the publisher, a
wealth of information, and an advocate in completing
deadlines, meeting budgets, planning, creating, etc.
– Jostens Plant Consultant: your connection in creation
of your yearbook at the plant level.
– Jostens Tech Support: the call-in support system that
can help you with any computer related issues.
Jostens Terms
• Yearbook Avenue (YBA)
– Access to tools to create, sell, and promote
your yearbook. YBA includes record keeping
software, page generators, coverage reports,
etc. to ensure your staff runs smoothly.
• Yeartech Online (YTO)
– Creation software that allows one to create
their yearbook online. In YTO, one can assign
logins and anywhere there is access to the
internet, one has access to current pages of
the yearbook for creation.
Jostens Terms
• Tag
– The ability to mark photos with names of individuals
who appear in the photos. Tagging photos allows for
better coverage and easy indexing.
• Coverage Report
– An option on YBA that displays the number of times
individuals appear in the yearbook (photos must be
tagged) and the page numbers on which they appear.
The coverage report also allows for easy access to
correct spelling of names.
Jostens Terms
• Personal Ads
– Ads created by individuals to celebrate a variety of
events/purposes including graduation, friendship,
accomplishments, etc.
• Widget
– An item placed on a school’s website that can display
a variety of things including yearbook commercials,
slideshows, etc.
• QR Codes
– Barcodes that can be scanned via smartphones. The
QR code then connects one to online content not
included in the yearbook.
Jostens Terms
• Personalization
– The opportunity for an individual to add
his/her name or a short phrase to the front of
his/her yearbook.
• Dust Jacket
– A clear plastic cover that can be placed
around a yearbook to protect it from the
elements.
Jostens Terms
• Replay It
– A personalized site where photos can be
submitted to a school for use in the yearbook.
Schools need only give patrons of the school
community the login/password combination to
access, upload, and send photos to schools.
Your Assignment
• In pairs, distribute the terms in this
powerpoint amongst your staff evenly.
• Using a notecard for each term (ie: if you
have three terms, you need three
notecards), record each of the following
information:
– The word
– A visual description of the word
– The word used correctly in a sentence
• Add your photos to the word wall
Yearbook Components
Terms you should know to do your
job right!
Design Elements
• Headline
– Introduces the reader to the page by
summarizing the story of the page or
highlighting its focus. Should use literary
devices to be clever or eye-catching.
• Feature Story
– Tells about the event and gives more insight
and detail than a caption can.
Design Elements
• Caption
– There are different types of captions (ident,
summary, quote, expanded, collection, group),
but all captions should tell the reader more
about the photo than they can simply see.
Types of Captions
• ident: name and grade
• summary: who, what, when, where, why, how
• quote: first-person, word-for-word commentary
• expanded: in-depth, 5Ws & H, and direct quote
• collection: describe a photo package, can be
idents
• group: idents by row
Photos
• Visual storytellers
– Types of Photos
• Dominant: The largest photo on the page, must be
a strong emotional or action shot to catch the
attention of the audience.
• Action: candids capturing the peak of action
• Reaction: candids illuminating emotional
responses
• Scrapbook/environment: posed photos featuring
unique personalities
• COB: cut-out background photo
• Selective Color: part black/white, part color photo
Page Elements
• Folios
– These are page numbers and page
information. They should go with your theme
and add to the page.
• Byline
– The name of the author(s) of the spread/page
• Photo Montage/Collection
– A collection of photos, separated by very thin
rails
Overall Basics
• Coverage
– Reporting the story of the entire year for all
students, staff, and community. Each student
should appear in your book at least 3 times.
• Theme
– The unifying idea that has a visual and verbal
element that holds the book together. The
verbal might be a graphic or other design
element.
Inside the Book
• Page 1, Table of Contents, and Opening
– Consider placing the table of contents on the
endsheet or page 1. Also, include school
information and introduce your theme.
• Sports Section
– Highlights the athletic events of your school
• Academics
– Should highlight the exciting and interesting
things going on in the classroom.
Inside the Book (cont’d)
• Clubs/Organizations
– Records the happenings of the clubs that exist in your
school (school sponsored and student sponsored)
• People
– School “mug shots” of all students and staff in the
school.
• Student Life
– Highlights activities that take place in the lives of
students in and outside of school
Inside the Book (cont’d)
• Advertising/Community Section
– Showcases the businesses and families who
support your book.
• Index
– A record of who is in the book and where the
reader can find them. Might include photos for
more coverage.
• Divider
– Pages/spreads that indicate new sections and
provide continuity with your theme.
Emphasizing your theme
• Opening
– Gives an introduction to your theme and starts
the book out on that note.
• Closing
– Finishes the story of the year and brings the
book closure.
Putting it together
• Ladder
– Page-by-page outline or blueprint of the stories to be
covered in the yearbook which includes:
• Multiples: Eight pages on one side of a press
sheet, indicated by shading on the ladder; color is
purchased in multiples. Multiples are designated
by different colors on the ladder.
• Signatures: Groupings of pages that are printed on
the same press sheet and folded into 16-page
mini-booklets; signatures are then bound together
to make a complete book. Signatures are equal to
two multiples.
Putting it together
• Page
– A single page of content with the opposite
page featuring a different, yet often related
topic.
• Double Page Spread (DPS)
– Two facing pages presenting a variety of
elements to tell a story.
Your Assignment
• In pairs, distribute the terms in this
powerpoint amongst your staff evenly.
• Using a notecard for each term (ie: if you
have three terms, you need three
notecards), record each of the following
information:
– The word
– A visual description of the word
– The word used correctly in a sentence
• Add your photos to the word wall
Design Terms
Overview
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Layout (template for each page)
Structure (column division)
Dominance (focal point of the page)
Contrast (visual interest created by variety)
Eyeflow/Eyeline (keeps the reader
interacting w/content)
 Linkage (visually links two facing pages)
These elements should be a part of the page
designing process.
Elements of Design
• White Space
– Planned open space on a page used to frame
or otherwise highlight content.
• Layout
– The layout is the template for your pages. It
organizes all your design elements so that
you can place them later.
• Structure
– By using columns and guides, your pages will
be uniform and even.
Elements of Design (cont’d)
• Dominance
– Each page should have a dominant element on the
design. This may be a photo or a connected group of
photos.
• Contrast
– Try to mix up elements and sizes of photos on your
page to create contrast and variety, increasing reader
appeal.
• Eyeflow/Eyeline
– This is the invisible (or white space created) line that
runs across the DPS, helping connect the two pages
and keeping the reader’s visual flow.
Elements of Design (cont’d)
• Linkage
– Each DPS should be designed as one unit,
not two separate pages. Linkage helps
readers stay on the pages longer and make
things look more unified.
Your Assignment
• In pairs, distribute the terms in this
powerpoint amongst your staff evenly.
• Using a notecard for each term (ie: if you
have three terms, you need three
notecards), record each of the following
information:
– The word
– A visual description of the word
– The word used correctly in a sentence
• Add your photos to the word wall