It is the make up or the window
dressing of a page. It consists the
arrangement of illustrations, texts
and graphics on a page which is
to be printed including the
selection of the font and colors.
1. PROPORTION
Deals with the ratio of one
part to another and of the
parts to the whole.
2. UNITY {Harmony}
The agreement between
parts. Content of every page
must blend a harmonious
unit.
3. BALANCE
A feeling of equality in
weight; suggests
gravitational equilibrium of a
single unit or space.
4. EMPHASIS
Gives proper importance to
the parts and to the whole. It
involves the differentiation
between the more important
and the less important.
5. CONTRAST
The blending of units as
one.
1. Tomb stoning
2. Bad breaks
3. Separating related stories
and pictures
4. Gray areas
5. Screaming headline
6. Heavy tops
7. Fit them all
A feature page should
have feminine appearance,
wider columns and italics
font style.
1.Shape dramatically
2.Enlarge generously
1.You cut out useless portions
of the picture.
2.You shape the picture into
horizontal or vertical format.
LINE ART- Ink drawings, clip
arts or even photos.
A pictorial is also called a
photo- feature. It is a story
told in pictures. The size of
a tabloid page is bestsuited for the full page
photo feature.
Pick out first your most
dominant photo to occupy the
biggest portion of your
pictorial.
Double Truck. Two center
pages on a single sheet of
paper gives you the very best
opportunity to make a good
photo feature with a strong
dynamic layout.
A pictorial layout looks
fantastic specially when
six to eight good photos
are used.
Avoid formal balance. Use
strong contrasts like large
with small, dark with light,
color with black and white.
Keep related items together.
Artworks look better if they
are grouped together
instead of spreading them.
Keep design simple. Its
better to use two or three
large photos instead of
many small ones.
Use strong shapes. The
strongest and most ideal
shape is the rectangle.
Use alignment. Alignment
suggests unity. It also
simplifies the design.
Source:
LAYOUTING A NEWSPAPER
By Mr. Eddie G. Fetalvero Lecture delivered
during the Echo-seminar Workshop of The
Harrow in RSC Library on Sept. 11-12, 2003.
http://www.geocities.com/egf94/features/professi
onal/journalism.html