Social Media Strategy for
Small Business
Anthony J. Acosta PhD
The Rio
Grande
Valley
The Rio
Grande
Valley
YOU live here
The Rio
Grande
Valley
YOU live here
YOU built this
The Rio
Grande
Valley
YOU live here
YOU built this
ITS YOUR
MARKET!
Social Media Givens
• Social Media can be good for business
Social Media Givens
• Social Media can be good for business
• We know what Social Media is.
Success in Social Media
Marketing in 6 Steps
Step 1: Educate Yourself
These are the Steps
Step 1: Educate Yourself
What is the best social media site for your business.
Selling yourself = Linkedin
Service or Process = Youtube Videos
Safe Bets for Most businesses
• Facebook
• Twitter
Step 2: Observe Others
These are the Steps
Step 1: Educate Yourself
Step 2: Observe Others
• What are others in similar fields doing online
• How are they doing it
• How is the online community reacting
Step 3: Broadcast Yourself
These are the Steps
Step 1: Educate Yourself
Step 2: Observe Others
Step 3: Broadcast Yourself
Setup your accounts and start publishing. Make
sure you don't skip the basics.
•
•
•
•
•
Brand across Social Sites
Similar Color Schemes
Same Logo
Unified Message across the sites
Link back to your site whenever possible
Step 4: Participate
These are the Steps
Step 1:
Step 2:
Step 3:
Step 4:
Educate Yourself
Observe Others
Broadcast Yourself
Participate
Join the conversation, start a conversation.
DO NOT PITCH YOUR PRODUCT
Social Media is NOT like traditional media.
You are part of the conversation, not an
announcer.
These are the Steps
Step 1:
Step 2:
Step 3:
Step 4:
Educate Yourself
Observe Others
Broadcast Yourself
Participate
Use the "Rule of Thirds"
Divide your participation into thirds
1/3 of the time you talk about General Topics
1/3 of the time you talk to people about them
1/3 of the time you mention your offers and sales.
Step 5: Nurture and Grow
These are the Steps
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Educate Yourself
Observe Others
Broadcast Yourself
Participate
Nurture and Grow
This is when you ENGAGE your
community, and nurture
friendships and followers.
Build Relationships
Step 6: Collaborate
These are the Steps
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Educate Yourself
Observe Others
Broadcast Yourself
Participate
Nurture and Grow
Collaboration
Ask your followers to
recommend you.
Help them help you distribute
your message
EXTRA STEP
HAVE FUN!!
These are the Steps
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:
Educate Yourself
Observe Others
Broadcast Yourself
Participate
Nurture and Grow
Collaboration
The Extra Step
HAVE FUN!
Using humor (pics/videos/fun facts) is a great way to
stimulate the conversation.
Thank you
Oh, you should also follow me on
twitter @elitistczar