ELEMENTS OF SPORTS
COMMUNICATION
Brandon Creswell
LRC 320
MAIN ELEMENTS
 Print Media
 Broadcast/Electronic Communication
 New and Social Media
PRINT MEDIA
 Multiple Mediums
• Newspaper
• Magazine
• Newsletters
 It is important to clearly present the message
 In all official writings it is important to write in the inverted
pyramid
• Write all important info at beginning of story
BROADCAST/ELECTRONIC
MEDIA
 Includes: Email, Websites, Podcasts, Live talk shows
 Also important to use inverted pyramid
 With broadcast, important to look professional
 Examples:
• ESPN
• Talk Show
NEW/SOCIAL MEDIA
 With advent of social media, sports news has become
instantaneous
 Athletes also get more exposure through official Facebook pages
 Examples:
• Twitter News
• Facebook
That’s a wrap!