E-commerce
&
E-marketing
英语班级：08级1B6
专
业：电子商务
小组成员：陶婷婷、徐琼洁、陈旸、
王宏、王懿韵、杨佳妮
Traditional Definition of E-commerce
 Business activities conducted using
electronic commerce and eletronic
business interchangeably.
利用因特网和万维网等技术实现电子数据传
输所进行的商业活动。
The New Definition
 E-commerce=EC+TERM+SCM
EC: electronic commerce
TERM: technology enabled relationship
management
SCM: supply chain management
Characteristics of E-commerce
 Business-to-Business(B2B)
 Business-to-Consumer(B2C)
 Consumer-to-Consumer(C2C)
 Non-business EC
非商业机构间的电子商务
 Intra-organizational EC
机构内部的电子商务
The Advantages of E-commerce
Lower transaction
Larger purchases per transaction
Advantages
Intergration into the business cycle
People can shop in different ways
Larger catalogs
Improved customer interactions
Shopping on the Internet
What can we buy online?
 Here are some good bets:
 Books and CDs
 Airplane tickets and other travel arrangements
 Computers
 Groceries
 Medicine
 Stocks and mutual funds
 Anything you’d buy from a mail-order catalog
Here are some Websites
 china.alibaba.com
 www.taobao.com
 www.newegg.com.cn
 www.360buy.con
 www.amazon.cn
 www.dangdang.com
E-marketing
 Shopping on the Internet(online shop,Inter
-net shop,wetshop or online store) is the
process consumers go through to purchase
products or services over the Internet.In
conlusion,who wants to make businesses
sucessfully on the Internet,he needs E-mar
-keting.
E-marketing
 E-marketing,commonly known as an Internet
marketing tool,refer to “how” businesses mar
-ket their services and products online.
网络营销，一般认为是互联网上销售工具，指的是
商家如何在网上来推销他们的产品和服务。
Electronic Market Strategy
1
Making decisions on sales and inventories.
2
Making decisions on consumption.
3
Making decisions on price.
4
Promotion strategy.
The principles of E-marketing
 1.Know your customer
了解你的客户
 2.Use multiple channels to interactive
customers
要利用多种渠道与客户互相交流
 3.Personalize the customer experience
要使客户的经验成为个人专利
 4.Optimize the value of every experience
要优化每个客户的价值
The principles of E-marketing
 5.Develop and maintain a global,customer
-centric e-business relationship
要开拓并保持全球的和以客户为中心的电子商务关系
 6.Leverage and extend the ecosystem
要有效地调控和拓展生态系统
 7.Cultivate an organizational culture based
on e-business excellence and innovation
要培育基于电子商务的优点和创新上的企业文化
The End
谢谢观赏！