Prerequisite: MK281 Marketing Principles and Strategies
Required Text: Internet Marketing: Building Advantage in a Networked
Economy, 1 st edition (2002), Mohammed, Fisher, Jawaorski, Cahill, McGraw-
Hill/Irwin Publishers
WELCOME TO E-MARKETING
With the increase presence of E-commerce in the world today, a course focusing on this dynamic business format is becoming a necessity for the future business leaders to effectively complete in the workplace. Most of the activities of Ecommerce are rooted in the Marketing field —the desire of firms to provide increased utilities to customers to improve satisfaction of consumers’ wants and needs for providing the 4 Ps of marketing in cyberspace. Hence, this course and the online format – to satisfy your wants and needs for a product/service
(education) in the comfort and convenience of your home (place) with minimal time constraints/structure (time, form and place utilities). You paid tuition (price) after learning about this course through the course bulletin.
Though you will not learn a software package in this course, you will learn a stepby-step laundry list to create an online E-business. What you should learn from this course is how marketers apply certain marketing concepts with without change to E-marketing, how and which concepts are modified to facilitate the Ebusiness and E-marketing. Additionally, you will be able to identify components of successful use of technology systems, laws, regulations and responsibilities to implement a successful E-business strategy.
Grading Policy
Individual grades will be based on the following grading scale with final grades assigned on a point basis.
D 60-69 F 0-59 A 90-100 B 80-89 C 70-79
State Standards met by this course
3.12 use technology to implement marketing activities
3.13 demonstrate an understanding of professional ethics and legal responsibilities