MIS 565 – Advanced Ecommerce Course Outline

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MIS 565 – Advanced Ecommerce
Course Outline
Instructor: Ali Hashmi
Fall 2012
Slide 1-1
Introductions
Slide 1-2
Ground Rules
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IBA Attendance policy will be strictly enforced
 4 absences are allowed
 Be in time to avoid any embarrassments
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IBA Grading Plan and policy
IBA Plagiarism policy
For IBA policy refer:
http://ibaacademicpolicy.wikispaces.com/
Slide 1-3
Course Objectives
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Understanding of E-business/E-commerce
Strategy
Overview of E-commerce models and
Applications: E-learning, E-government, EAuctions, Online retailing, Social Networks, etc
Understanding of different components of Ecommerce/E-business: E-Marketing, Order
fulfillment, E-logistics, E-infrastructure, etc
Understanding of Launching a successful online
Business and e-commerce projects
Overview of some of the commercial applications
Slide 1-4
Course Topics
E-business and E-strategy
EC Applications
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Web 2.0 and Social media networks
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E-learning and E-government
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M-commerce
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Online retailing
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E-Auctions
EC Support services
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Online Payment and E-infrastructure
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Order fulfillment and logistics
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E-marketing
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Customer relationship management
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B2B E-commerce
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Launching a successful online Business
Other topics
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Overview of some commercial applications/technologies that enables e-commerce/e-business
 MS Sharepoint
 Cloud Computing
 Magento Ecommerce system
 etc
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Slide 1-5
Text book
Electronic Commerce 2010, 6th Edition
By Efraim Turban, Jae Kyu Lee, Dave King, Judy McKay,
Peter Marshall
Publisher: Prentice Hall
Slide 1-6
Grade Distribution
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Term exams: 30%
 Two term exams 15 % each
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Homework and quizzes: 20%
 Assignments/Presentations – 15%
 Surprise quizzes – 5%
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Project – 10%
Final Exam: 40%
Slide 1-7
Assignments
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Assignments (Presentations/writeup)
 Case Studies
 Small Projects
Project – EC/E-biz Plan OR research topic
 New Business or e-expanding existing business
 Business Description
 Competitive Analysis
 Product/Service offerings
 Architecture/Web Development Plan
 Marketing Plan
 Operations Plan
 Financial Plan
Slide 1-8
Assignment Submission Policy
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Assignments will include a Write-up and Presentations
Assignment write-up should be submitted at the beginning of the class
on the due date.
Make a short presentation of the assignments as teams will be called at
random to present. Email me the presentation prior to the class
([email protected])
Late submissions -20% deduction per day
There will be no extensions in due date of an assignment
Slide 1-9
Project ideas
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Online expansion of current brick n mortar business
New online business for local and/or international
markets
Expansion of an existing online business e.g new
product line, new service offerings, new E-marketing
initiatives, etc
E-commerce using Mobile technologies
Streamling business processes using online
technologies e.g VOIP, Google docs, etc
Leveraging Social Networking for E-commerce
Etc
Slide 1-10
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