Poker Players Research Limited
Methodology for Spring
2010 Wave
Prepared by Poker Players Research Ltd.
www.pokerplayersresearch.com
Online Survey
 Each PPR survey is conducted using an online interview
administered initially to a random sample of individuals in each of
the countries covered by the study
 An email is sent to people selected at random inviting them to take
part in a “Sports and Leisure Survey” and providing a link to the
survey. They are asked about how often they participate in a number
of Sports and Leisure activities. Crucially when they choose to take
the survey they have no idea it’s going to be about Online Poker or
Other Online Gaming.
 Respondents who play (or are likely to start playing) Online Poker
for Money or Other Online Gaming For Money, at Least Once a
Month, are then taken to the full Online Poker / Other Online
Gaming Questionnaire.
Prepared by Poker Players Research Ltd.
www.pokerplayersresearch.com
Online Survey
 This methodology, though expensive, is really the only way to
ensure an accurate measurement of what is actually happening in
the real world.
 The results are not biased by having a disproportionate sample of
respondents who want to talk about Online Poker / Other Online
Gaming. Because respondents are not chosen through any other
connection to Poker or Online Gaming, i.e. through a Poker Website
or an Online Gaming Website, there is also no bias towards any of
the dimensions measured in the survey.
 The online Questionnaire is administered by Ocucom Corp using
state of the art user friendly software
Prepared by Poker Players Research Ltd.
www.pokerplayersresearch.com
Sample Definitions
 The sample universe definitions are;
a) “Regular Online For Money Poker Players” defined as playing Online Poker
For Money at Least Once a Month, or
b) “Likely Future Online For Money Poker Players” defined as likely to start
playing Online Poker For Money within the Next Six Months, or
c) “Other Online Gamers” defined as participating in Other Online Gaming for
Money at Least Once a Month, or
d) “Likely Future Online For Money Gamers” defined as likely to start
participating in Other Online Gaming for Money within the Next Six Months.
 The responding samples are weighted by age, gender and country to provide a
representative reporting sample
 The profile of the sample universe is derived from the responses to the
questions in the “Sports and Leisure Questionnaire”.
Prepared by Poker Players Research Ltd.
www.pokerplayersresearch.com
Sample Sizes and Geographic Coverage
 In the Spring ’10 wave of research the initial Sample Size was
approximately 346,000 individuals
 The final responding Sample Size of Regular, For Money, Online Gamers
was approximately 21,000
 The countries covered in the study were:
 Australia; Austria; Belgium; Canada; Denmark; Finland; France;
Germany; Hungary; Italy; Netherlands; Norway; Poland; Portugal;
Russia; Spain; Sweden; Switzerland; UK; U.S.
Prepared by Poker Players Research Ltd.
www.pokerplayersresearch.com
“Fieldwork”
 The Questionnaire was translated into thirteen languages and the
respondents were able to choose in which language they wished to take it
 The 2010 Spring survey was conducted over a two week period from 10th
April – 23rd April 2010
 The Questionnaire had an average completion time of 8 minutes
 The design of the Questionnaire and the software used to administer it were
such as to make it fun and easy to complete. This, combined with the high
interest, high involvement, nature of the subject matter, lead to very low
drop out rates of less than 2%
Prepared by Poker Players Research Ltd.
www.pokerplayersresearch.com
Questionnaire
 A copy of the full Questionnaire can be requested from
info@pokerplayersresearch.com
Prepared by Poker Players Research Ltd.
www.pokerplayersresearch.com