1
WWW.POKERPLAYERSRESEARCH.COM
Playing Poker At All At Least Once A Month
Note: These are numbers of
people playing any form of
Poker not necessarily Online,
not necessarily For Money
39.2m
Autumn ‘06
Total Number of Poker Players – Trends
All Players All Regions
41.8m
42.6m
Spring ‘08
Spring ‘09
44.5m
Percentage
Change
‘10 v ‘09 ‘10 v ’06
+ 4.5%
+ 13.5%
39.7m
Winter ‘07
Prepared by Poker Players Research Ltd.
Spring 2010
Spring ‘10
Total unweighted sample size = 346,222 respondents
2
WWW.POKERPLAYERSRESEARCH.COM
Playing Poker At All At Least Once A Month
Total Number of Poker Players - Trends
39.2m
39.7m
41.8m
42.6m
44.5m
58.2
57.6
55.0
51.2
50.9
41.8
42.4
45.0
48.8
49.1
Autumn ‘06
Winter ‘07
Percentage
Change
‘10 v ‘09 ‘10 v ’06
+13.5%
+ 4.5%
+4%
N/C
+5%
+33%
US
Non US
Prepared by Poker Players Research Ltd.
Spring ‘08 Spring ‘09
Spring 2010
Spring ‘10
Total unweighted sample size = 22,469 regular poker players
3
WWW.POKERPLAYERSRESEARCH.COM
Playing Poker At All At Least Once A Month
Note: People are counted
equally no matter how often
they play i.e. someone who
plays Once a Month counts
the same as someone who
plays Every Day. This is
why the Female percentage
is much higher than if you
were to take any snapshot
at any moment in time.
Percentage
Change
Total Number of Poker Players –
Trends by Gender
39.2m
39.7m
41.8m
42.6m
44.5m
‘10 v ‘09
+ 4.5%
+5%
Male
71.4
70.8
66.9
66.7
66.7
28.6
29.2
33.1
33.3
33.3
Autumn ‘06
Winter ‘07
Spring ‘08
Spring ‘09
Spring ‘10
Female
Prepared by Poker Players Research Ltd.
+4%
‘10 v ’06
+13.5%
+6%
+29%
Spring 2010
Total unweighted sample size = 22,469 regular poker players
4
WWW.POKERPLAYERSRESEARCH.COM
Playing Poker At All At Least Once A Month
Total Number of Poker Players –
Trends by Age
39.2m
Average Age
18-34 Years
39.7m
41.8m
42.6m
44.5m
38.6
38.3
38.0
37.7
36.8
48
49
51
52
54
33
33
31
33
31
19
18
18
15
15
Autumn ‘06
Winter ‘07
Spring ‘08
Spring ‘09
Spring ‘10
Percentage
Change
‘10 v ‘09 ‘10 v ’06
+13.5%
+4.5%
+8%
+27%
-1%
+7%
35-54 Years
55 Years +
Prepared by Poker Players Research Ltd.
Spring 2010
+1%
-6%
Total unweighted sample size = 22,469 regular poker players
5
WWW.POKERPLAYERSRESEARCH.COM
Number Of People Playing Online Poker For Real Money At All
Note: Includes Players who
are not necessarily Playing
Online for Real Money at
Least Once a Month.
22.2m
20.0m
20.8m
Percentage
Change
‘10 v ‘09 ‘10 v ’06
+ 6.7%
+ 24.7%
17.8m
15.2m
Sep-06
Jan-07
Prepared by Poker Players Research Ltd.
Spring ‘08
Spring 2010
Spring ‘09
Spring ‘10
Total unweighted sample size = 346,222 respondents
6
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money “At Least Once A Month”
14.5m
Percentage
Change
‘10 v ‘09 ‘10 v ’06
+21%
+ 5%
13.8m
13.1m
11.9m
11.1m
Autumn ‘06
Winter ‘07
Prepared by Poker Players Research Ltd.
Spring ‘08
Spring 2010
Spring ‘09
Spring ‘10
Total unweighted sample size = 356,222 respondents
7
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money “At Least Once A Month”
11.9m
59.2
11.1m
13.1m
51.4
53.9
48.6
46.1
Winter ‘07
Spring ‘08
13.8m
14.5m
44.7
44.5
55.3
55.5
Percentage
Change
‘10 v ‘09 ‘10 v ’06
+21.0%
+5.1%
+5%
-7%
+5%
+63%
US
Non US
40.8
Autumn ‘06
Prepared by Poker Players Research Ltd.
Spring ‘09
Spring ‘10
Spring 2010
Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’
8
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money “At Least Once A Month”
Note: People are counted
equally no matter how often
they play i.e. someone who
plays Once a Month counts
the same as someone who
plays Every Day. This is
why the Female percentage
is much higher than if you
were to take any snapshot
at any moment in time.
Percentage
Change
‘10 v ‘09
+ 5.1%
‘10 v ’06
+21.0%
11.9m
11.1m
13.1m
13.8m
14.5m
83.0
81.8
80.3
80.0
80.1
+10%
+16%
17.0
18.2
19.7
20.0
19.9
-12%
+40%
Autumn ‘06
Winter ‘07
Male
Female
Prepared by Poker Players Research Ltd.
Spring ‘08 Spring ‘09
Spring ‘10
Spring 2010
Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’
9
WWW.POKERPLAYERSRESEARCH.COM
Playing Online Poker For Real Money “At Least Once A Month”
Percentage
Change
11.9m
Average Age
35.0
18-34 Years
11.1m
35.1
13.1m
13.8m
14.5m
34.4
34.0
33.5
61
60
62
64
68
29
31
29
27
24
10
9
9
9
8
Autumn ‘06
Winter ‘07
‘10 v ‘09
+ 5.1%
‘10 v ’06
+21.0%
+12%
+35%
-4%
+2%
-3%
-3%
35-54 Years
55 Years +
Prepared by Poker Players Research Ltd.
Spring ‘08 Spring ‘09
Spring ‘10
Spring 2010
Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’