Full Skill PokerTM

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Our Team
Paul Behrman (CEO/Co-founder)
• Successful private equity investor for over a
decade
• Stanford MBA (1994)
• Designed the AI, the Holy Grail of Poker, and
SkillBet
Christophe Prevost (Director AI/Co-founder)
• World class computer programmer
• Key software developer at Murex, a leader in
software development for financial trading
• Master's in informatics and applied mathematics
from ENSIMAG
• Wrote all code for AI and leads all development
activities
Our Team
Marketing
• Greg Powell (Affiiate Marketing)
• Michal Lagan (Graphic Design)
Technology
• Melanie May (Web Development)
• John Torjo (Server Development)
Legality of SkillBet
• Most states define gambling as wagering on a game
of chance
• Many companies have offered skill gaming in over 30
states with no legal issues for a decade, e.g.,
– King.com,
– Fun Technologies, and
– Virgin Gaming
• Five expert gaming lawyers have analyzed SkillBet
– All willing to provide a legal opinion; one became an
investor
– Marc Zwillinger (former head of internet gaming policy
and enforcement for the US Department of Justice)
provided our opinion
Comparison
Conventional
Poker
Duplicate
Poker
SkillBet
Poker
Public Familiarity
High
Low
None
Downtime
Majority
Majority
Virtually None
Risk of Collusion
High
Very High
None
Liquidity
Requirement
High
Very High
Low
Stellar Marketing Opportunities
• Social Media Marketing
– Play Pros For Free (on iPad, iPhone, Facebook,
etc.) will revolutionize poker training globally
– You Play Your Friends. We Pay the Winner!
• Conventional Marketing (largely competing
with non-poker advertisers)
– Purchased poker media
– Affiliate Marketing
– Television
Key Assumptions in Projections
• Customer Acquisition Costs
– We assume that we pay $129 and raising to $144 to acquire customers
– We assume we pay revenue share starting at 40% and falling to 33%
• Lifetime Value/Customer
– Poker Stars reportedly has a $1200 lifetime revenue/customer
– Full Tilt Poker reportedly had a lifetime revenue/customer in excess of
$1000
– We project $333 in revenue/customer
Projections
Detailed financial projections are available upon request. These projections implicitly
assume a 1.5% market share in 2015.
Investment Opportunity
• Raised $1 Million in Convertible Preferred
– Terms based on widely accepted “series seed” open source docs
– Oversubscribed and turned away $400,000 of investment
demand
• World Class Investor Group, includes…
– Tom Mendell (former Co-Head of Goldman Sach’s Private Equity
Group)
– Leo Vogel (CEO of e2 Commuincations in Austria)
– Mark Marney (former CEO of TGW.com, world's largest golf ecommerce company)
– Michael Targoff (current CEO of Loral Space & Communications)
– Craig Jones (co-founder and Managing Partner of Ticonderoga
Capital)
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