Five Common Features of
Outstanding Employee Giving
Schemes
A presentation and workshop
by
Christine Jenkins
Managing Director of CCWorks
What does ‘Outstanding’
mean to you?
High %age take-up?
How high?
80%
60%
40%
take up
20%
0%
take up
this high
or this
or this
20%
50%
80%
What ‘Outstanding’
means to me
Large sums to charity(ies) – relative to size
Match Funding – commitment at high level (6%)
Administration paid – a given (38%)
Directors donate – high level commitment
Year on year growth – sustainable
Outstanding Schemes are cultural
Finally, outstanding schemes have become
part of the company CULTURE
Its……………………….. ‘What We Do’
Five Common Features of
Outstanding Employee Giving Schemes
• Top level buy-in and proactive support
• Easy to join
• Great marketing and
comms
• Focus
• Year on year improvement
What happens in the US?
35% - 40% average
take up
Some schemes achieve
nearly 100% take up
How?
How?
Local Giving through United Way
or specific beneficiaries
Positive reinforcement from
employers - almost ‘opt-out’
High level support from CEO
down
Recognition and Reward
Its got high levels of
employee engagement – its
CULTURAL
1. Wishard Health Services
Most Successful Ever Campaign
Features
Dollar for Dollar match by an anonymous donor
Employee giving used to leverage further large
donations
Over $2million raised by 1000 employees
630 employees named on ‘wall of honour’
117 rooms or areas named ‘in memoriam’ by
employees or groups of employees
All employee givers
awarded 1 day’s leave to
volunteer
2. Riverbed Technologies
and Mercy Corps
Uses online web pages to promote – one click to
give
Partners with one charity – Mercy Corps
Focused on disaster relief eg. Haiti, Tsunami
Matches 25%
Achieves 25% take up
Dartmouth-Hitchcock
Hospital and Medical School
- Targeted
Donor wall
- Choices
1,300 - $650,000
- Recognition
Discuss
Typical take-up in US
35%
Are Americans more generous
than we are
Or do they get it right more often?
V
Deloitte’s Prize Draw
Fly 4 Charity
2500 givers
25% workforce
Monthly flight tickets
20% match
40% match to CoY
£700,000 annually
Moral: If you’re going to have a
prize draw make it a good one!
Big Not Always Best?
88% take up
St James’ Place
Channels Funds to
St James’ Foundation
Employees choose
Beneficiary charities
700 chosen
New employees
‘inducted into the scheme’
80% Take-up
Think Money & St James’
Place
Top level buy-in and pro-active
support?
Easy to Join?
Great marketing and comms?
Focus
Year on year improvement
1. Top Level buy-in
2. Easy to join - no
Where’s that Employee Giving donor form?
2. Easy to join – Yes!
Online – at work or at play
Use software
Use voting buttons
3. Great Marketing and Comms
Excellent branding
Compelling Campaign Messages
Use of multiple communication channels
4. Focus
Specific Beneficiary
(ies)
Deloitte, ThinkMoney, Wishard,
Riverbed, Dartmouth-Hitchcock,
St James Place
Take-up Targets
Deloitte, ThinkMoney, Wishard,
Riverbed, Dartmouth-Hitchcock
St James Place
Employee
Benefits/Incentives/
Rewards?
Deloitte, ThinkMoney, Wishard,
Dartmouth-Hitchcock, St James’
Place
5. Year on Year Improvement
Keep Building a Culture of Giving
Innovate and Get Creative
Target New Employees – opt-in/opt-out?
Any Questions
Thank You
For Free Online Employee Giving Training
Or
Innovate to Increase your Take-up
Go to
www.bigchangeuk.co.uk
And register for one of our
free training webinars
Exercise
Exercise
Charities
What stops you from working directly
with employers?
Join 2 people either side of you
To discuss and look for solutions
PFO’s/PGA’s
What more can we do to support
charities wanting to work directly with
employers?