Riverbed GTM v3 bern

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Riverbed’s Go To Market

Andreas Hartl, Sr. Director EMEA Channels

January 26th 2012

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

1

Agenda

 Channel Revenue-Split

 Market Coverage Evolution

 Multisolution Market Opportunity

 Covering the Multisolution Opportunity

 Gearing up for the Multisolution Opportunity

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

2

Channel Revenue-Split

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

3

EMEA - Revenue categories 2011

12%

24%

64%

SI

SP

VAR/VAD

4

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

Market Coverage Evolution

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

5

Market Coverage NOW

Global &

Tier 2

Strategic

Major Accounts

Large Public Accounts

Mid Market

Local Public Accounts

Small Accounts

SMB

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

6

Market Coverage FY12

Global &

Tier 2

Strategic

Major Accounts

Large Public Accounts

Mid Market

Local Public Accounts

Small Accounts

SMB

2M+ potential over FY12-13

C level relationship

MAM Coverage

SI

SP

1-2M potential over FY12-13 or Strategic account nurturing

MAM / RSM coverage

SI

SP

LVAR

Project-based

TSM / ITSM Coverage

Channel leverage/led

SP

SI

VAR

VAD

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

7

Multisolution Market Opportunity

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

8

The Riverbed Unified Performance Platform

STEELHEAD

WAN optimization

$10B market opportunity

GRANITE

Edge- VSI

STINGRAY

Application Delivery

Controller

CASCADE

Network Performance

Management

WHITEWATER

Cloud Storage

Gateway

9

“Think fast” “Next Gen Storage

Consolidation”

“Intelligent Application

Delivery”

“Google for your network”

“Cloud data at your fingertips”

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

Riverbed Market Opportunity

( in $mm)

WAN Optimization

$1,680

Current Markets

Network Performance Management

$3,171

Adjacent Markets

Network Security

$9,136

$7,549

$2,553

$1,098

2010

ADC

2013 2010

Cloud Storage

2013

2010 2013

Cloud System

Infrastructure Software

$9,334

$4,507

$2,365

$5,531

2010 2013

Virtual Client Computing

$1,410

$2,182

$1,537

2010

Source: Gartner and IDC market data

2013 2010 2013

2010

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

$2,110

2013

10

Covering the Multisolution

Opportunity

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

11

New Partnerprogram: Single or Multi-Solution Focus

Technology Authorization Paths

12

Wan Op

(Steelhead)

Appliances

Mobile

Virtual

Cloud

C.M.C.

Interceptor

RSP

Network

Performance

Management

(Cascade)

Profiler

Gateway

Shark

Sensor

Pilot

W.E.P.

Cloud

Storage

Delivery

(Whitewater)

Appliances

Virtual

Cloud SH

Application

Delivery

(AD)

- Stingray Traffic Manager

- Stingray WAF

- Stingray Website Accelerator

Cloud

Acceleration

Cloud Steelhead

Cloud Accelerator

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

Requirements & Benefits consistent across TAPs

Registered Gold Platinum

Requirements

Revenue

Sales Training

Technical Training

Demo Equipment

Benefits

Discounts

Rebates

Training

Enablement

Support

-

-

1

-

Baseline

-

Good

-

2

$

2

Better

√√

√√

4

$$

4

Diamond

Best

√√

√√√

√√√

$$$

6

6

√√

13

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

Develop depth of knowledge in individual TAPs

Diam ond

Platin um

Gold

Diam ond

Platin um

Gold

Diam ond

Platin um

Gold

Diam ond

Platin um

Gold

WanOp NPM CSD Application

Delivery

Technology Authorization Paths (TAPs)

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

Cloud

Acceleration

Diam ond

Platin um

Gold

14

Gearing up for the Multisolution

Opportunity

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

16

Channel Readiness

 Readiness:

• ‚ State of preparedness of persons, systems, or organizations to meet a situation and carry out a planned sequence of actions‘. (www.businessdictionary.com)

 Channel Readiness:

• Identify, drive and close a opportunity without Riverbed ‘s help (100%)

• Various flavors of the above

 Key measurement: Program Requirements

• Challenge: Certification ≠ Quality

17

Enablement + Experience = Readiness

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

Channel Readiness - Components

 Sales Readiness:

• Identify opportunities and position Riverbed solutions

 PreSales Readiness :

• Technically qualify opportunities

• Technically position and design Riverbed solutions

• Plan and successfully run a POC

 PostSales Readiness :

• Architect a solution in order to fit the customer ‘s needs

• Implement the solution so it delivers the planned ROI

 Technical Competence Level on Solutions : - + ++ +++

 CSH and Stingray : interest for the solution

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

18

Sales & Technical Training Paths – Current Framework

Sales Accreditation

Riverbed Sales

Accreditation

Program

(RSAP)

Technical

Certifications

Riverbed Certified

Solutions

Professional

(RCSP)

Riverbed Certified

Solutions Associate

(RCSA)

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© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

Sales & Technical Training Paths – New Framework

Sales

Riverbed Sales

Specialist (RSS)

WanOp, NPM, CSD, ADC

Riverbed

Sales

Associate

(RSA)

Pre-Sales

Riverbed Technical

Sales Specialist

(RTSS)

WanOp, NPM, CSD, ADC

Riverbed Technical

Sales Associate

(RTSA)

WanOp, NPM, CSD, ADC

Post-

Sales

Riverbed

Certified

Solutions

Professional

(RCSP)

WanOp, NPM, CSD, ADC

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

21

Riverbed Partner Training Program – Objectives by Level

Sales

Riverbed Sales

Specialist (RSS)

• Pitch specific product families

• Create quotes and proposals

• Market and sell solutions that include specific products

Pre-Sales

Riverbed Technical

Sales Specialist

(RTSS)

• Conduct a proof-ofconcept (POC)

• Develop a preliminary design

Post Sales

Riverbed Certified

Solutions Professional

(RCSP)

• Design validation

• Detailed Configuration

• Installation

Riverbed Sales

Associate (RSA)

• Present products at a high level

• Understand competitive differentiation

• Utilize Sales Tools to identify and close opportunities

Riverbed Technical

Sales Associate

(RTSA)

• Pitch solution and represent the underlying technology effectively

• Conduct a whiteboard session

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

22

Riverbed Partner Training Program

Sales

Riverbed Sales

Specialist (RSS)

• Online or onsite

• 3-4 hours

• Free of charge

Pre-Sales Post Sales

Riverbed Technical

Sales Specialist

(RTSS)*

Riverbed Certified

Solutions Professional

(RCSP)*

• Online and Onsite

• 2 day class plus 3 day studying

• Free of charge

• Onsite

• 5 day class

• 6 weeks experience

• USD 2500 per student

(work on funding through Riverbed)

Riverbed Sales

Associate (RSA)

• Online or onsite

• 2-3 hours

• Free of charge

Riverbed Technical

Sales Associate

(RTSA)*

• Online or Onsite

• 1 day

• Free of Charge

* Certification at Pearson Vue, additional fee charged by PV

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

23

In Summary:

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

24

Making Money with Riverbed

Marketleadership

+ Multiproduct Solutions

+ Programs & Readiness

= Marginrich Revenue

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

25

Thank you.

© 2009 Riverbed Technology. Confidential. IMPORTANT NOTE: The roadmap is for information purposes only and is not a commitment, promise or legal obligation to deliver any new products, features or functionality. The development, release, and timing of any features or functionality described remains at Riverbed's sole discretion.

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