Templates and Tools for Communications
Presented by
Terri Mueller, Director of Development and Public Relations for Greater Kansas City LISC
Michael Tang, Vice President of Communications for National LISC
Moderated by
Gordon Walek, Director of Communications for LISC/Chicago and a member of the Institute’s
steering committee
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National
Communications Platforms
for Local Offices
June 2011
Platforms for Local Communications

Simple print publications - LISC Print Shop (customizable
simple print pieces created online)
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Website - New Local Website Templates
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Electronic News – Campaign Monitor (Send customized eNews and e-Announcements)

Leverage LISC’s National Web Presence – National website,
YouTube channel, Flickr Photostream, LISC Facebook page
LISC Print Shop

Online store that enables you to use simple pre-designed print
templates created by national LISC

Inexpensive - Save cost and time of hiring consultants, designers

Customized It! - Your logo, contact info

Customize It! - Your own content (Headlines, text, photos, captions)

Mail it - Upload mailing list to send (for some items) or have bulk
quantity delivered

More templates - Look to the field for good templates and will upload
new ones regularly. What we have up so far:
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3 different templates for postcards
Single-page program/project summary sheet
Two-page national toolkit (programs) flyer
Tri-fold corporate/office brochure
LISC Print Shop
Example: Postcard template 1.2
Customized
to your
office
•
•
•
•
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Local logo and address loads automatically
3 photographs
Titles
Approximately 100 words of text
Captions (optional)
LISC Print Shop
Easy to Use!
Steps 1: Select color scheme
Step 2: Select office
Step 7: vertical tagline
Back
LISC Print Shop
More Templates
1
4
2
National toolkit one-page flyer
5
3
6
1
Program/project one-pager
3
2
LISC Print Shop
How to get started

Check it out on the Communications Intranet Section

We will set you up with unique username/password

Walk you through your first item step-by-step

Detailed instruction manual, with step-by-step directions for
each product

LISC and Linemark will provide ongoing assistance

What other products do you want?
New Local Websites

Basis of any communications strategy is a good website

Redesign CrownPeak local website template: Modern clean look, flexible
navigation structure

Enable new features; fully integrated with LISC Youtube and Flickr, RSS
feed, etc.

Customize It! – Your logo, content, photos, etc.

Simplify and upgrade CrownPeak Content Management System (CMS)

Cost free (or minimal) – National pays for CMS and host server, including
maintenance, upgrades and security

Our work thus far:
 Designed, developed, tested, wrote training manual (June – Oct.)
 Rollout to local offices (Nov. – Ongoing)
 16 local offices
New Local Websites
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3 templates to start: Blue, Neutral, Sunshine
Big graphic on homepage (video, photograph, or slideshow)
Drop down, customizable navigation points; up to 7
Selectable widgets for left column (calendar, social media, RSS feeds)
Participation box (donations, e-News subscriber, volunteer notices)
New Local Websites
• Screenshot of draft
DC LISC website
• Cincinnati and Rural
launched
• 6 others in
development now
• 8 more offices in
early stages
New Local Websites
How to get started

Check out LISC Communications Intranet section

Set up intro session on site design and new features

Intranet resources to help you: Best practices guide, sample site
map, and blank worksheets to help you organize content, develop
navigation and information architecture

One-to-one hands on training on the CMS

Detailed step-by-step instruction guide

Ongoing technical assistance

Most important is having a local staff person dedicated to work on it
e-Newsletters
Campaign Monitor: Online e-Newsletter system

System we use for national LISC quarterly e-Newsletters
and periodic e-Announcements

Customize It! - Templates can be set up for each office

21 local and national programs/services are using
Campaign Monitor; separate sub-accounts set up for each

Excellent analytics on viewership

Minimal cost to send

Ongoing technical assistance provided by us
e-Newsletters

Bold Headlines, Brief text, Graphics (photos)

Use for general news and announcements

Drive readers to yours (or other) websites through links

Be consistent, send out regularly
e-Newsletters
How to get started

Check out Communications Intranet Section

Best practices guide on e-Newsletter distribution

Contact us for intro session and template design

Prepare your email list

Connect subscriber sign up to your website

Ongoing technical assistance provided by us
https://www.liscintra.org/communications/index.shtml
1. Website redesign
2. Electronic
3. Print and Logos
4. News/Media
5. Who’s who
All recent print
publications
downloadable PDFs
Kansas City Project Summary
Other Kansas City templates
Kansas City eNews Flash
Campaign Monitor Report – Campaign Snapshot
Campaign Monitor Report – Recipient Activity
Campaign Monitor Report – Recipient Activity
Current GKC LISC website
Leverage National Web Presence
Youtube Channel
Flickr Photostream

Library of 128 videos posted

Library of over 2,000 photos

Videos viewed 20,600 times

Photos of projects, programs, events

Site- or program-specific Playlists

Organized by Photo sets (70) and
Photo collections of Sets (14)

Embed videos in any website

Embed slideshows on any website
Leverage National Web Presence
National Website
Send us your news articles, press releases,
event notifications, and publications
http://www.lisc.org/
New Photo Gallery and Video Page
feature on National homepage
Connected to our YouTube and Flickr page
Send us a photo gallery and videos to post
Facebook and Facebook Cause pages
Send us info to post or post yourself
http://www.facebook.com/lisc.org
Terri Mueller , Greater Kansas City LISC
TMueller@lisc.org • 816-753-0055 x19
Michael Tang, National LISC
MTang@lisc.org • 212-455-9369
Gordon Walek, LISC/Chicago
GWalek@lisc.org • 312-422-9562