Who are You
Online?
An Advisory
Discussion
February 2013
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Are You Jeopardizing Your Future?
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Facts You Should Know
 The FTC ruled that Facebook, and other social media
sites, may now archive 7 years of a person’s online
activity.
 These posts can be used by colleges and employers
for background checks on prospective students and
employees.
 A study by Microsoft showed that over 70% of
employers have screened out potential employees
based on information they have found online.
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Today We are Focusing
on These Four Things
Digital Footprint
Digital Reputation
Digital Responsibility
Digital Management
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Your Digital Footprint
What is it?
All the information online either posted by you or by those with
access to your social media sites. It’s what people learn about
you on the internet based on What you search, where you
search, what you post and what others post about you or in
response to you.
(you, your friends, your frenemies…)
.
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Do You Get Around?
The larger your digital footprint,
the more information there is
available about you to others.
Blogs, Facebook, SNS, chat rooms,
websites, YouTube, Flickr, emails,
twitter, cell phones, Instagram, etc.
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But My Posts are Private!
You Wish! There are always ways to
get around privacy settings. The
information you post or others post
about you can be searched, copied,
and passed on so that it plays to a
large invisible audience.
Sarah
thought it
was
private.
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This Must be Generation WHY
“I never understood why girls who do hair usually have
the worst hair ever.”
— Nik Richie, founder of TheDirty.com
Formspring.me creates unnecessary emotional
risks. It legitimizes cybercruelty and
divorces kids from responsibility for their
words. --Rachel Simmons
Burn Book's mobile application allows you to
anonymously post burns about people, verify other
people's burns, and search for burned individuals.
Burn Book online allows you to burn, view, rate, and
share a "burned" individual's profile.
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Who Cares?
You should. You are establishing a digital
reputation based on your digital footprint.
It takes 20 years to build a reputation
and five minutes to ruin it.
If you
think about that, you'll do things
differently.
Warren Buffett
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Digital Reputation
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69% of Employers have rejected a candidate based on something
they saw on a social networking site, such as Facebook.
Posted inappropriate comments or photos
Posted content about them drinking or using drugs
Posted negative remarks about others
Showed poor communication skills
Made racial or discriminatory comments
Lied about qualifications
Shared confidential information about employers or colleagues
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But there’s good news! Data shows employers also hired candidates
based on something they saw on a social networking site.
39% found the applicants profile provided a positive impression of their personality
and fit within the organization
36% found the applicant’s profile supported candidates professional qualifications
36% determined the candidate was creative based on posts, blogs or websites
33% found the candidate showed solid communication skills
34% were impressed by the good comments/references posted by others
24% were impressed that the candidate posted about awards and accolades
received.
33% felt the candidate was well-rounded based on his/her posts
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The Importance of Taking Pride in
Your Digital Footprint
Digital Responsibility
1. Don’t be a DIGITAL DUMMY:
Be smart about what you post on the Web and what you say to or
about others. Get real! The Web is public and permanent.
2. Don’t be a DIGITAL GOSSIP:
Talking about others in a negative way makes you look petty and
shallow.
3. Don’t be DIGITAL WEAK SAUCE:
Don't let friends influence your better judgment. If someone posts
something that you view as inappropriate, don’t join the
conversation unless it is in an attempt to encourage mature and
responsible comments.
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4. Don’t be a DIGITAL DIVA/DIVO:
Provocative and sexy names and pictures can draw
attention from people you don't want in your life.
Plus, sexting or posting or sending provocative photos
of yourself or others can get you into serious legal
trouble.
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5. Don’t be a DIGITAL
DAREDEVIL:
Be careful about the sites
and chat rooms you visit.
There is too much at
stake. You may find
yourself connected with
people who can destroy
your digital reputation.
6. Don’t be a DIGITAL CREEPER:
Be careful what you download or look at, even for a
laugh. The trail you leave becomes part of your
digital footprint.
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7. Don’t be a Digital Mean Girl/Boy
Don’t hide behind your computer by harassing
or insulting others online. What will your
digital posts say about you as a person?
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8. Lastly, don’t be a DIGITAL DORK!
Information about you on the Internet
can be difficult or impossible to remove,
and it can often become a permanent
part of your online image.
Like a Justin Bieber
tattoo on your thigh, an
embarrassing post or
tweet can last a
lifetime.
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BRAINSTORM
In small groups, brainstorm what you can do to
create a desirable digital reputation?
Think about how you can manage and build
your digital reputation.
What is your digital
responsibility to not
only yourself, but to
others as well?
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