Online Reputation
Management
Tuesday, May 1st, 2012 Webinar
Part 1 - Introduction
What is reputation
management?
• Establishing positive brand or name reputation from
scratch
• Fixing negative press or reputation history
Types of Reputation
Management
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Initial campaign research
Proposal & pitch process
Baseline campaign setup
Campaign execution & reporting
Personal Online Reputation Management
Some advanced topics
Q&A session
What we’re covering today
• Mitchell Wright
• Lauren Starling
• Julian Sutter
Our guests today
• What are you looking for when working with a
client?
• Any red flags to keep an eye out for?
• How do you assess the competition?
• How do you evaluate existing assets you can
leverage?
• What keywords other than exact names or brands
are you concerned with?
Initial Campaign Research
• How do you manage the expectations of your clients
in terms of timeframe, results, etc?
• What are your normal payment terms?
• Tips to prevent getting burned by a client?
• Any tools you use for proposals, invoicing, etc?
Proposal & pitch process
• Cleaning up existing assets, sites, pages, and
accounts
• Capturing as many new, authoritative accounts as
possible
• Walk us through some link building techniques for
this phase
Baseline Campaign Setup
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How do you keep the client up to date on progress?
What do you guys report specifically?
How do you handle payments and milestones?
What do you ask for from the client in terms of
assets and content?
Campaign Execution
• Anyone attaching their name to their work needs to
make sure they take care of this
• Lauren: How have you been working on this?
Personal Online
Reputation Management
• Flipping of content for same TLD
• Ranking Partial Keywords
Advanced Tips & Tricks
• Ask away 
Question & Answer
Session