Consequences…
O Comedian Gilbert Gottfried,
former duck voice for the
advertisements of U.S.
insurance company Aflac,
canned in March 2011 after
callously tweeting about
Japan's earthquake disaster.
Consequences…
O Two Domino's Pizza
employees add
mucus and intestinal
gas to food
preparation, posted
a documentary video
of it on YouTube and
wound up fired and
in jail on charges of
felony counts.
Bad Things Happen to Others…not ME
O The mistakes YOU make online will stay with YOU.
O Companies go online first to look for red flags …
O
O
O
O
if all is well, then they will look for your awards.
People will judge YOU based on what they find
online.
Once it is posted online, YOU are no longer in
control of your content.
Digital content stays online forever.
YOUR online reputation is a very real permanent
record–one that reflects every good or bad
decision YOU make.
Things
On your resume Employers Look At
you put the Pratt
Institute
O Pictures.
O 11% rejected for inappropriate photos.
O Information.
O 13% rejected for lying about qualifications & information.
O Posts and statuses.
O 11% rejected for inappropriate comments, 11% about
But on facebook it
previous jobs
says you went to the
O 11% for poor communication skills
University of
Michigan
O 11% for discriminatory comments
O Combined 19% for content of alcohol abuse and drug use.
O Total of 63% of candidates rejected for posts and statuses.
Consequences…
O UCLA junior, stressed
and annoyed during
finals week posts a
video to YouTube
complaining about
Asians in the library.
After 10+ million
views, girl received
death threats and
had to leave UCLA
Why is YOUR online reputation
important?
O 81% of singles in their 20s have searched their dates
O A bad online reputation can kill potential jobs,
business, or relationships without you ever having the
chance to defend yourself.
O Employers use the thoughts & judgments that you
make available to the public as a reflection of what you
will do with clients, team members, and them.
O Social Intelligence Corp., scours the Internet for
information you freely shared and sells that data to
your potential employers.
The New Background Check
O 91% of employers are now using Facebook,
O
O
O
O
LinkedIn, Twitter, etc. as a screening tool for
potential employees.
76% check Facebook profiles
48% check LinkedIn
53% check Twitter
Only 7% of employers say they do not use sites like
these to screen employees
What is
Social Intelligence?
O Name, email address, permanent
O
O
O
O
address, employer info
Screen shots of your material
Comments by Social Intelligence
concerning its findings of you
Prevents discrimination claims when
companies do their own investigation
Protects certain information
O i.e. race, religion, national origin,
sexual orientation, and disability
status
http://www.socialintel.com/social-media-employment-screening/process/
* Be Smart. Employers make decisions based on
whether or not they like your attitude and ethics.*
O Screening is done early on – before you get a chance
to give your view of your abilities.
O 69% of people are rejected due to information
obtained about them on social networking sites.
But…
O 86% of employers say a positive online reputation
factors into their hiring decision
O 68% of those employers hired a candidate for
the good things they found about them on
these sites.
Take Charge of Your Online
Reputation
O Think about what you want your reputation to be
online…..START NOW!
O Use technology to your advantage
O Monitor and manage your reputation
O Learn what employers want to see
O Publish your personal interests (blog, join groups)
O Create separate accounts for personal/private
O Own your domain
O Have multiple profiles that establish your unique persona
O Create an online portfolio
O Work together with friends to check your work
Questions?