Low Carbon Travel Ian Vears Travel Choice & Access Team Department of Environment & Transportation Low Carbon Travel? Low Carbon Travel Work shop outline What do you want from today Definitions Benefits of changed Travel Behaviour The Alternatives and ways to get change Why people don’t Change What would you do exercise Conclusions Low Carbon Travel What do you want from the session? Low Carbon Travel Definitions Low Carbon Travel Active Travel Sustainable Travel Smarter Choices Low Carbon Travel Benefits of Change Travel Behaviour Time Health Money Hassle Environment Low Carbon Travel The Alternatives & ways to get change Alternatives Don’t travel Public transport Walk Cycle Car share Ways to get change Travel Plans Personalised Travel Plans Information provision Events Incentives Trial periods Training Infrastructure Low Carbon Travel Why people don’t change They don’t see (denial, insight etc) They don’t know They don’t know how They don’t care Low Carbon Travel What does it take? Give then insight – if you can just make them see, then they will change Give them knowledge – if people just know enough, then they will change Give them skills – if you can just teach people how to change, then they will do it Make then “concerned” – if you can just make people feel bad or afraid enough, they will change Low Carbon Travel Ambivalence A conflict between two courses of action each of which has perceived costs and benefits associated with it Unresolved ambivalence is often the reason why people get stuck How you handle ambivalence influences the outcome. Low Carbon Travel What would you do exercise 3 year plan Carrots & sticks Outputs & Outcomes 15 minutes and feedback.