H Magazine
July 16, 2012
Background
With the lack of quality men magazines in the market, we see
potential for the SCMP to fill the void.
GQ
WFM+MEN
WFM+MEN
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Broadbased contents
but lacks depth
Lacks practical tips and
guidance
Entirely on fashion only
Opportunity
A magazine that offers men tips and insights into styling, grooming,
and lifestyle enjoyment – a Must-have-Guide for the male
executives, in English language.
Magazine Positioning
The essential styling guide for the metropolitan male
Targeted Reach
Smart, affluent male executives, of age 30-45, who are:
• conscious about their appearance
• with fine taste and high spending power
Content Synopsis
Men at work - Tips for the executive at work: how to dress the right way for your
station and how to accessorise for the boardroom
Men at play - Lifestyle tips on boys’ toys as well as accessories and other things
men get up to after hours: cars, gadgets, casual wear
Men at home - Personal grooming and other tips
Plus
-Insightful features on the men’s luxury world
-Interviews with top fashion personalities and designers, relevant to men’s lines
-Exclusive looks behind the scenes on the making of some of today’s most iconic
fashion items
-Picks of the latest trends in watches and men’s accessories, with tasteful product
shoots
-Our guide to what’s hot and what’s not in the men’s fashion world
-Male stylists share their views on the coming season’s trends
Demo Pages
Demo Pages
Demo Pages
Demo Pages
Sales Leaflet
Targeted Advertisers
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Menswear & Footwear
Watches
Automobile
Mobile phone & Telecom
Electronic gadgets
Men’s beauty products
Wine & Spirits
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Yacht
Banking & Finance
Airlines
Hotel
Shopping mall
Beauty & Fitness Centre
Publication Date & Deadlines
• Publication date: Oct 25, 2012
• Booking deadline: Sep 7, 2012
• Material deadline: Sep 28, 2012
Specifications
• Format:
- 250gsm woodfree paper – cover w/matt lamination
- Perfect bind
- 120gsm – woodfree paper - text
• Size:
- Bazaar size (300mmH x 230mmW)
• Number of Pages:
- Over 100 pages
• Language: English
Distribution
• 40,000 copies
- SCMP Direct Subscribers
- Newsstands in selected prime districts
- Senior Management of HK-Listed Companies
- Airport Lounge
- Professionals including Barristers, Accountants, Bankers,
Doctors, Architects
- Coffee Chains
- Private Clubs & Salons
Rate
Premium Position
Trim Size (mmH x mmW)
Bleed Size (mmH x mmW)
Gross (HK$)
IFCS
300 x 450
306 x 456
234,000
2nd DPS
300 x 460
306 x 466
187,200
DPS
300 x 460
306 x 466
156,000
Facing 1st TOC
300 x 230
306 x 236
117,000
Facing 2nd TOC
300 x 230
306 x 236
109,200
Facing 3rd TOC
300 x 230
306 x 236
106,470
Facing Editor Note
300 x 230
306 x 236
101,400
Facing Masthead
300 x 230
306 x 236
93,600
Outside Back Cover
300 x 230
306 x 236
132,600
Other Position
Trim Size (mmH x mmW)
Bleed Size (mmH x mmW)
Gross (HK$)
Specified Position
300 x 230
306 x 236
85,800
ROP
300 x 230
306 x 236
78,000