Unit 2: The Digital Economy
Strand (a)
 use the internet to find and investigate a suitable transactional
website, independently.
Strand (b)
 produce diagrams that give a complete and accurate picture of
the chain of events, leading up to and triggered by, an online
purchase and the associated flow of information.
Strand (c)
 A description of potential threats to customer data collected by
organisations via their websites.
Strand (d)
 create a customised database structure and extract meaningful
information to identify trends.
Strand (e)
 Evaluation of the performance of the database and own
performance.
Strand (a) Transactional websites
Organisations are split into three categories:
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Commercial - trade in a competitive market
Public - funded by taxation and controlled by government
Non-profit or charitable – funded by donations
Activity 1 complete on paper (5 mins)
Discuss
Use of ICT
ICT is the heart of many organisations. Uses include:
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Market goods and services
Present and exchange information
Capture and process customer information
Control stock
Distribute goods
Manage finance………
A major factor in driving any business is the availability of
customers.
The massive growth of potential customers connected to
the internet allows organisations to sell and promote
their products outside of normal trading hours.
Activity
1 Why do organisations develop websites – for what
purposes?
2
Review the following websites: (15 mins)
Tescos
www.tesco.com
London Ambulance Service
www.londonambulance.nhs.uk
British Heart Foundation www.bhf.org.uk
List at least three purposes of these websites.
Organisations and the Web
What are the advantages for organisations to have their
own web site to promote and sell products?
 Wider customer base
 24/7 trading
 Low setup and running costs
 Extend product range to Internet specific products
 Faster response times
 Real-time sales information
 Customer service - feedback
What are the advantages for customers to buy products
on the Internet?
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24 hour access
Quick and convenient
Can select delivery type and dates
Special Internet deals
Ideal for house bound
On-line support
What are the disadvantages for customers?
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Security
Cannot see items
Returning items may be difficult
Can instil laziness
Features of Websites
Activity 2 Page 120
www.nhsdirect.nhs.uk
www.besttreatments.bmj.com
Activity 3 Page 121
www.bhf.org.uk
Activity 4 Page 121
www.army.mod.uk
www.met.police.uk
Homework - Website Features
View the following website: www.evanscycles.com
and one of the following commercial sites:
Tescos, Asda, Sainsbury’s, Waitrose
Make a list of the features that you can find and how
these are achieved. You can use screenshots (cropped)
to support your findings. Some of the things that you are
looking for could include:
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Presenting products and information
Capturing customer information
Marketing
Selling
Searching – what sort of search (quick, advanced, selection)
Customer support – email, FAQ, live chat….
Write a brief evaluation of the websites investigated.