Reading Bell Ringer
Tuesday, November 9, 2010
Think about the last time you asked someone to
do something for you (could be a parent,
grandparent, friend, sister, brother, teacher, etc.)
Then, answer this question in complete
sentences:
What did you want them to do and how did you
persuade, or convince, them to do it?
Unit 3: Persuasion and
the Media
Essential Question: How does American media affect
our society?
Writing: In two weeks you will write a persuasive essay
that focuses one either a positive or negative effect of
American media.
Project: Design a strand of advertisements that use
many different propaganda techniques for a product
that you create .
Today in Class
• Objective: SWBAT (Students Will Be Able To)
– ask relevant questions about a text/ad that could
be researched.
– Define each persuasive vocabulary term
• Agenda:
– Introduction to persuasion vocabulary
– What makes a good argument?
– Introduce 3 persuasive techniques
– Exit Slip
Persuasion Vocabulary
•
Persuasion
The act of convincing someone to think or act a certain way.
•
Opinion
How someone thinks or feels about a certain topic
Synonyms for opinion: Argument or Position
•
Issue/Topic: What an argument is about (does not include an opinion)
– Argument: Students should not have to wear school uniforms
– Issue: School uniforms
•
•
Pro: The positive sides of an issue
Con: The negative sides of an issue
•
Evidence: Proof or facts
Does evidence, facts and proof make arguments stronger or weaker?
STRONGER!!!
LOGO
Persuasive Devices
a.k.a.
propaganda
Propaganda
 Techniques used to influence
opinions, emotions, attitudes or
behavior.
 The purpose is to benefit the sponsor
(make $$$$).
Makes audience believe in something
or want to do something.
Persuasive Devices
1
Testimonials
2
Bandwagon
3
Loaded Words
4
Name Calling
5
Snob Appeal
6
Plain Folks
Testimonials
Have another customer or a famous
person tell you how good the product
is after using it themselves.
Example:
 “I tried this product and now I will never use
anything else!”
Why does this work?
 People listen to others they trust (friends,
parents). People also want to do what
celebrities do (association).
Testimonials
CelebrityEndorsed
products
Lebron James
drinks Sprite. It helps
him dunk the ball over
Kobe. Nothing is better
to quench your NBAsized thirst!!!
Britney Spears
drinks Pepsi. Pepsi
helps Britney stay
energized and ready to
sing. She dumped
K-Fed because he
dissed Pepsi.
Bandwagon
Invites you to join the crowd.
Everybody’s doing it!
Example:
 “Don’t be the only one without one. Make sure
that you have the Twilight book just like your
friends!”
Why does this work?
 It’s similar to peer pressure – you want to be
part of the group.
Bandwagon
Everybody’s doing it!
Join the crowd! Be one of us!
You would be an idiot if you didn’t try
this product!
A great
movement is
beginning. Be a
part of it!
Loaded Words
Uses extreme language to create an
emotional response or connection
 Can be positive or negative words
Example:
 Get amazing results with Oxyclean. Your
whites will be spectacularly white and you will
have a weapon against the dreaded stain.
Why does this work?
Loaded Words
Example:
Positive Example:
It is your patriotic duty to save this
country and vote for me!
Positive Example:
It is your patriotic duty to save this
country and vote for me!
Negative Example:
We can’t have gangs of dangerous
youths roaming the city with no
purpose.
 Negative Example:
We can’t have gangs of dangerous
youths roaming the city with no
purpose.
What kind of propaganda?
Definition:
Uses a statement from someone who
has tried the product.
Testimonial
What kind of propaganda?
Definition:
Uses very strong words to get a
response from you.
Loaded
Words
What kind of propaganda?
Definition:
Tries to get you to do something
because everyone else is doing it.
Bandwagon
Testimonial
What kind of propaganda?
Buy this product today if you want to
get rid of your disgusting and
embarrassing acne problem!
You will look radiant and everyone
will adore you with your new skin!
Loaded
Words
“Everyone on the
block has a Wii!
You should too.”
Bandwagon
What kind of propoganda?
According to Jason Brown,
an avid reader, the Kindle
makes life so much easier.
“With the Kindle I can store
up to 10,000 books or
newspapers. It is saving me
so much space. It is also easy
to use; I love my Kindle!”
Testimonial
Is there propaganda? What kind?
Testimonial
What kind of propaganda?
All natural Spider Repellent is safe to
use around pets and children. There
are no dangerous chemicals that
could make them sick or even kill
them!
Loaded
Words
Now for some commercials…
YouTube Videos
Verizon Wireless
Proactive
Hercules Hook
Persuasive Devices
a.k.a.
propaganda
Continued…
Persuasive Devices
1
Testimonials
2
Bandwagon
3
Loaded Words
4
Name Calling
5
Snob Appeal
6
Plain Folks
Name Calling
Calls others names, puts them down,
or tries to show them up in order to
make themselves look better
Aka: mud slinging
Example:
“Our competitor’s products break
down, fall apart, and just don’t do the
job. Our product works perfectly!”
Why does this work?
Snob Appeal
Wants to flatter and make you feel
better about yourself for buying this
product
 "Buying our product will make you better than
everyone else--especially since other people
can't afford it."
Why does this work?
Snob Appeal
The Ultimate
Driving Machine
Plain Folks
Shows ordinary people doing ordinary
things
Often times, politicians will dress and
act like common folks to appeal to the
common folk
Why does this work?
http://www.veoh.com/collection/s21
2037/watch/e96048dpcEkW3b#watc
h%3De96047k3wMJYHt
Bill Clinton ate at McDonald's and
confessed a fondness for trashy spy
novels. George Bush Sr. hated
broccoli, and loved to fish. Ronald
Reagan was often photographed
chopping wood, and Jimmy Carter
presented himself as a humble peanut
farmer from Georgia.
Now it’s your
turn:
Strike a pose!
Name Calling
Snob Appeal
Plain Folk
Definition
 Uses flattery to sell their product
SNOB APPEAL
Definition
Use every day people doing every day
events
Plain Folks
Definition:
Puts opponent or
company down and
talks trash about them
Name
Calling
My opponent is a flip-flop man who
cannot make up his mind. He changes
mind with the breeze! How could
anyone follow such a weak-willed
flip-flopper?
Name Calling
SNOB APPEAL
Of course you have a
flat screen TV. Only the
best people have one.
SNOB APPEAL
Plain Folks
Now for some commercials…
Commercials
All State
Grey Poupon
Obama vs. Edward
PC vs Mac
Create an Ad
Find a partner
Pick your favorite type of persuasive
device
Create an advertisement using that
persuasive device to sell jewelry
After 5 minutes, show your
advertisement to your partner and
have them identify what persuasive
device you used
The
Ultimate
Review!!!
What kind of propaganda?
George Forman, famous football player,
says, “My health has improved since I
started using this grill.”
Testimonial
Is there propaganda? What kind?
You should buy these new Nike shoes.
If you don’t you will be the only one
at school without them!
Bandwagon
What kind of propoganda?
The Great Gatsby is the book that
everyone will have in their beach bag
this summer. Don’t be left out!
Bandwagon
What kind of propaganda?
According to Memphis Tigers
Basketball player, Robert Dosier, Nike
shoes are the only way to go. “I wear
Nike’s at every game,” he says, “they
never let me down.”
Testimonial
Is there propaganda? What kind?
Try the newest fishing lure from
Bob’s Fishing Warehouse. It will help
you catch more fish!
Tony, who is a championship
fisherman, says, “This new fishing
lure is the best thing I have ever
tried!”
Testimonial
Is there propaganda? What kind?
Everyone will be voting for me on
election day. Don’t be the only one
who doesn’t do the right thing!
Loaded Words
Is there propaganda? What kind?
 The senior class trip will be held at Big
Mountain from December 12th to 15th. Big
Mountain is the best ski resort on the East
Coast. Don’t even think of not going on the
senior class trip. Absolutely everyone who
is anyone is going on the trip.
Bandwagon
What kind of propaganda?
If you don’t vote for me there will be
devastating effects. Terrorists will
gain control of this country if my
opponent takes office because he is
weak! I will be a strong leader and
protect this country!
Loaded Words