(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior .

What is persuasion?

Generally an appeal to emotion, not intellect.

An attempt to change your behavior

It attempts to
“guide your choice”

• Military
• Media
• Advertisers
• Politicians

:
Persuading people to do something by letting them know others are doing it .
80% of people use Colgate. Do you?
Jump on the bandwagon y’all!
Everyone else is!

:
Using the words of a famous person to persuade you.
My face has never been so clear after using Proactiv; I love it!!!
You should buy today… after all,
Jessica
Simpson did!

Loaded words or Glittering
Generalities
Definition: Words that sound attractive or catchy, but really don’t mean anything.
These are just: logical fallacies
What’s a fallacy you ask?
a deceptive, misleading, or false notion or belief
Based on the words used to sell, the customer thinks they are getting something better than what it really might be.

Use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in - particular.
- Use words that appeal to values , which often themselves are related to triggering of powerful emotions.
- intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect
Ladies and Gentlemen, it is with the greatest pleasure that I welcome you to this most auspicious of occasions. We are gathered here on the brink of a challenge to which we must all rise in concert, for not to do so would be to accept despair, which I will never do and I know you will never accept.

• Use
“loaded” words like .
. .
– new
– improved
– best

Statistics and supposedly objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
Tends to be based on skewed information or doesn’t give all the info

Name Calling or stereotyping
In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."

•aims to flatter
•Makes insinuation that this product is better than others.
The ultimate driving machine
Lexus sports car
•“avant garde” ahead of the times.

•
Makes the leaders look like
Plain folks (mom and pop style).
a convincing method to show they are just common people.
Opposite of snob appeal

PRACTICE:
What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Facts and
Figures
B. Loaded word

What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Facts and Figures
H. Transfer
C. Testimonial

Loaded Word

What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Facts and Figures
D. Name
Calling

What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics

What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics

What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Facts and Figures

What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Facts and
Figures

What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer

What type of propaganda is this?
95% of homework assigned is busy work and is not beneficial to the student!
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Facts and
Figures
• Facts and
Figures

What type of propaganda technique is used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
• Snob Appeal

What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
D. Name -Calling

What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer