Campaign Techniques
Propaganda
• Endorsement - popular figures (movie
stars, athletes) tell you to vote for a
candidate
Propaganda
• Glittering GeneralityThe candidate has a
slogan that sounds
good but means little
• What does it mean?
“Vote for me and we
will be free”
Propaganda
• The Bandwagon - Everyone is doing it,
don’t be left out.
Propaganda
• Just Plain Folks - I am just like you, so
vote for me.
Propaganda
• Stacked Cards - let me tell you all the
reasons that I am the best choice. Please
disregard anything else you hear or see.
Propaganda
• Symbols - the candidate becomes
associated with symbols of America, or
trust, etc.
Propaganda
• Name Calling - slur tactics.
• Effective, but not really enjoyable.