Campaign Techniques Propaganda • Endorsement - popular figures (movie stars, athletes) tell you to vote for a candidate Propaganda • Glittering GeneralityThe candidate has a slogan that sounds good but means little • What does it mean? “Vote for me and we will be free” Propaganda • The Bandwagon - Everyone is doing it, don’t be left out. Propaganda • Just Plain Folks - I am just like you, so vote for me. Propaganda • Stacked Cards - let me tell you all the reasons that I am the best choice. Please disregard anything else you hear or see. Propaganda • Symbols - the candidate becomes associated with symbols of America, or trust, etc. Propaganda • Name Calling - slur tactics. • Effective, but not really enjoyable.