Gender Messages in Alcohol
Advertising
Mirror or Model?
Male Stereotypes in Alcohol Ads
The Joker
The Jock
Male Stereotypes in Alcohol Ads
The Big Shot
The Action Hero
Male Stereotypes in Alcohol Ads
The Strong Silent Type
Male Stereotypes in Alcohol Ads
“The Buddy Ads”
Molson “Bubba” Ad“Oh when we get
together, just me
and the lads…”
Jim Beam“Real Friends,
Real Bourbon”
Miller Lite- “Nectar of the Guys”
Female Stereotypes in Alcohol Ads
The Sexpot/Bimbo
The Man Eater
Female Stereotypes in Alcohol Ads
The Rebel
The Prize
Female Stereotypes in Alcohol Ads
The Party Girl
Female Stereotypes in Alcohol Ads
“Objectification and Dismemberment”
Objectification
Dismemberment
What Alcohol Ads Say About
Relationships
Skyy Blue
Skyy Vanilla
What Alcohol Ads Say About
Relationships
Coors
Bud Light
What Alcohol Ads Say About
Relationships
“There is something to be
said- ‘Make it a double!’”
Coors Light
“He Says, She Says”
• Molson Canadian beer posted two
different advertising- one in a men’
magazine, and one in a woman’s. Can
you tell which is which?
“He Says, She Says”
Molson Canadian:
“He Says, She Says”