The Business of Blogging
By
Larry Adamson
Co-Founder: My Recipe Magic
And ‘Dad’ of the SixSisters
 Get Set Up
 Making Money
 More Ways to Make Money
 Keep More of Your Money
 Taxes (Ugh!)
Create a Company
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Unique Name
LLC
IRS.gov – EIN (free)
State – Name filing
Local – Business License
Namecheck.com
Get Your URL ($12/yr)
Take Care of Your Money
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Accounting System
Bank Account – Separate
Paypal Account
Debit Card vs. Credit Card
Set a Budget, Live it
Protect Your Work
 Watermark Your Images
 Privacy Policy
 Secure Passwords
 Admin - change it
 No words, names or dates
 Email is the most critical!!!
MyImage.com
Work to Live or Live to Work?
 Set a Schedule – Daily, Weekly, etc.
 Delegate - as much as you can!
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Accounting
Social Media posting
Web Design
Ad Management
 Content is Your Valuable Asset
 Collaborate, Group Blog, Network
Make Some Money!!
 Pageviews are the Key
 Focus on Your Niche
 What Makes You Different?
 Why Would Someone Come to Your Site
 Kara’s Party Ideas
 Who is Your Audience? Write to them
 Use a Media Kit
Display Ads
 ATF and BTF
 How Many is Too Many?
 Standard Sizes (728x90, 300x250, 160x600)
 Affiliate Programs
 Paid per Item Sold
 Brands That Match Your Niche
What Should I Expect?
 Display Ads
 From $.30 to $1.00 to $4.00 per 1,000 ad views
 10,000 pageview, 4 ads = $40 @ $1.00 CPM
 Direct Sales rather than Media Companies
 Affiliate Programs
 3% to 25% per sale
 CTR (Click Thru Rate) is critical
 eCommerce Average 10% of Clicks
More Ways to Make Money
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Sponsored Posts (Product Reviews)
Amazon (48 hours worth)
In-Image Ads (GumGum)
Videos ($4 to $15 vCPM)
 Host others’
 Create your own
 Text Links (Vibrant)
More Ways to Make Money (cont.)
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Target, WalMat Affiliates
Commission Junction (Affiliate)
Page Take Over (Skins)
Social Media Posts (PO.ST)
eBooks
eCommerce (a Store of your own)
Keep More Money
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Track it, Track it, Track it
30% Taxes (Soc. Sec., Fed, State)
Can I Deduct it?
Hire Your Kids!
Keep More Money
Monthly
Expense
Monthly
Tax Savings
E-Store, Web Support, Conferences
50
15
Cell Phone ($160 25% used for business)
40
12
Hire Your Kids (up to $5,700 per year)
Automobile miles ($0.56 per mile, 500
miles)
Create Company Benefits (like Gym
membership, Subscriptions, Dental, etc)
800
240
280
84
100
30
Travel (include $2,000 of family vacation)
Meals and Entertainment ($25, twice a
week)
167
50
100
30
Health Insurance for all LLC members
600
200
$2,102
$661
Type of Deduction
Total Monthly Tax Deductible*
Sunrise, Death and Taxes
 Income (Fed and State – 15%+7%)
 Use Schedule C for one person company
 Document and Track
 Social Security (15%)
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LLC vs. S Corp
 Sales Tax
 Get Set Up
 Make Money
 More Ways to Make Money
 Keep More of Your Money
 Taxes (Ugh!)