A Communications Guide
for the
Western Canada Business
Service Network
Consultations, Marketing and Communications
2015
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Objectives
• Understand the expectations for use of WD and
Government of Canada identifiers.
• Learn the protocol for inviting the Minister to events
or getting a Letter of Greeting from the Minister’s
Office.
• Discussion on success story requests.
• Know more about WD’s Twitter & LinkedIn accounts
and how WCBSN members can use them.
• Focus on increased formal and informal interaction
with WD’s regional communications units.
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Visibility
Requirements
• What is the Federal Identity Program (FIP)?
• Where and when are WD and Government of
Canada identifiers required?
• 28 day lead time for approval
• www.wd-deo.gc.ca
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WD Visibility Requirements
• Federal Government Identifiers
• Rules for identifying WD and the Government of
Canada
• Sample Acknowledgement Lines
• WD Visibility in Practice
• About operational materials
• Obligation to notify WD Communications office
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Visibility Requirements
• Example with acknowledgment line:
Supported by / Avec l’appui de :
• If space is limited, this option can be used in bilingual
products*:
–
–
This initiative is supported by the Government of Canada through Western Economic Diversification
Canada.
Supported by the Government of Canada through Western Economic Diversification Canada
* French text is available in the French Presentation
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Approval to Use Identifiers
• Prior approval must be received from WD’s
Communications Branch for any products using
federal government identifiers.
• Materials that communicate or promote projects or
initiatives undertaken by signatories to partnership
agreements, grants and contribution recipients, or
partners in the Western Canada Business Service
Network (WCBSN) must acknowledge the support of
Western Economic Diversification Canada.
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Approval Requirements
These materials may include:
• Advertising (print, TV, radio, Web)
• Feature articles
• News releases
• Public displays
• Reports and publications (newsletters, promotional
brochures)
• Signage
• Websites
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Contribution Agreement
Communications Protocol
Requirements
• Milestone events require 28 days advance notice to
regional communications contact
• Implement communications activities such as feature
stories, social media applications and/or events
• Bilingual signage
• Website visibility to include reference to contribution;
the Western Economic Diversification Canada and
the Government of Canada wordmark in accordance
with the visibility guidelines provided by WD
• Hyperlink to the WD website
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Success Stories
• Access West
• Minister’s speeches
• Quarterly call-out
9
Success Stories CF Annual Performance
Report
Client Name *
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Service Provided
(loan, bus.
services,
comm. planning &
implementation)
Description should include:

Did it align with GOC/WD Priorities?

What role did the CF play?

Describe how this
project/loan/service/initiative made a
difference in the client’s organization and/or
community?

What were the final outcomes* from the
activity?

How has this positively affected your
community?

How has this service enhanced the economy
in your community?
(6-8 sentences)
Success stories WD Strategic Directions
• In 2013, WD adopted six strategic directions after
broad-based engagement across Western Canada.
• They are included as departmental priorities in the
2014-15 Report on Plans and Priorities.
o
o
o
o
o
o
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Innovation
Trade and Investment
Federal Defense Procurement
Skills Development
Aboriginal Economic Development
Western Canada Business Service Network Revitalization
Twitter
WD uses Twitter to keep stakeholders informed about:
• Funding announcements, WD stakeholder successes
& results, special events such as the Innovation
Forum, Access West, and Call for Proposals.
• And now, WCBSN successes.
• Ideas needed: keep us in the loop!
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Examples of WD’s WCBSN
Tweets
Award winners
Success Stories
Special Events
WD’s LinkedIn Account
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Collaborating and Sharing
Information
•
•
•
•
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Formal collaboration
Keeping communications informed as issues develop
Informal information sharing
Share best practices
Regional Communications
Contacts
• Joanne Mysak, Manager Consultations, Marketing
and Communications, joanne.mysak@wd.gc.ca
or
• Rhonda Shymko, Communications Advisor,
rhonda.shymko@wd.gc.ca
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