Rainbow
Sandals
Who is Rainbow?
Target Audience
Laura
• 19 year old art student,
paints 2 hours a day, plays
guitar in reggae band
Jacob
• 23 year old surfer /
bartender, trying to hit
pro-tour
Target Audience
Mike
Susan
• 62 year old ex-hippie,
souvenir shop owner. 40year customer of Rainbow.
• 47 year old marketing
executive with 3 kids, likes
beach time on weekends.
Consumer Details
Unique selling
proposition: Special
arches
Target audience: All
age ranges and
genders
Things our Audience Does
The Plan
Athlete Sponsorships
Event Sponsorships
Print Ads / Web Ads
Social Responsibility
Targeting to Healthy, active, animal friendly users:
• Sell at Farmers Markets
• Vegan stores and shops
• Create a separate page on rainbow sandals for vegan buyers
Organize a beach-cleaning day, offer discounted/free sandals to
those who participate.
Share profits from sales of vegan sandals with animal rights.
Rainbow Sandals
iPhone/Android
Localized content based on in-phone GPS
The Plan
• Sponsor events & athletes
• Create humorous ads to reinforce
longevity of the sandal