SECO, InnoTour
Alena Kochurova, Simone
Dimitriou,
Lynn Huber, Jeannine Müller,
History & Development
The abbreviation SECO stands for State
Secretariat for Economic Affairs. It was
created as an interface between politician,
entreprises and social partnership. It helps
ensure a sustainable economical growth.
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Innotour is a project generated by SECO,
which started in 1997. The aim of Innotour is
to stimulate innovation, cooperation and
profesionalism in Swiss Tourism. It tends to
reduce burocraty and offers financal
assistment to privates (PPP!).
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Goals
SECO focuses its measures on:
1. Strengthening economic and financial
policy,
2. Developing urban infrastructure and
utilities,
3. Supporting the private sector and the
entrepreneurship,
4. Promoting sustainable trade,
5. Stimulating climate-friendly growth
General informations about SECO
(Innotour)
It is directed by MarieGabrielle Ineichen-Fleisch
The headquarter is situated
in Bern.
Budget of Innotour: 20 moi
Francs for 2012-2015, given
by the Government.
No turnover is generated by
Innotour, at it is a help for
innovation in tourism.
Innotour: Organisation & Structure
Challenges faced by Innotour
Innotour has supported the following
activities, which are part of the challenges
faced now by the tourism industry:

Investment for improvment of the swiss
international benchmarking (data sharing)
Investment for protection of the climate (global
warming)
Investment to help developping summer activities
(fight against the seasonality)
Linked/associated with
Directly linked with SECO, which
Switzerland overall economical control.

is
And they had of course many associations
with the different privates they did help.
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Importance and impact on the
swiss tourism sector
Innotour has a direct impact on the
devlopment of tourism, as it finances private
organization’s projects.

It is a link between Public (government) and
Private (organization), as in PPP. The privates
find help to co-finance their projects.

Personnal opinion
We constate that SECO offers many
opportunities for development and innovation
in the swiss tourism sectors. It supports many
privates with their ideas/projects, therefore it
helps the swiss tourism to propose a more
diversified offer.
Swiss
tourism
may
need
not
only
diversification, but also innovation to attract
tourists during the off-season (summer).
SECO, particulary Innotour works on these
objectives, as well as on the managment of
climate
changes
and
the
difficult
benchmarking in tourism sector.
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