p 15 Corporate Testimonials Since first production of KeepCups began in June 2009 we have provided KeepCups to hundreds of companies around the world wanting to improve and establish their sustainability positioning. Here's what some of them have had to say about the KeepCup. “We are committed to reducing NAB waste, and that’s why we think the KeepCup is such a great idea. Our goal is for all NAB employees to think about the environmental impact in all decisions that they make. Everyday actions like using reusable coffee cups are helping to further reduce our environmental footprint and create more sustainable communities.” National Australia Bank “When auditing office waste, it’s common for us see bins with 20% disposable cups. Keep Cup is a great way to reduce the use of disposable cups, given they are not recyclable! It’s also great to see an Australian company making something that works for Australians and using a material that is mindful of future generations and all life on earth.” Great Forest Australia, Environmental Consultants “Coffee is the beverage of choice in our law offices Australia wide – and, with disposable cups, they all suffer the same problem: too much waste to landfill. It is important for us at the Australian Government Solicitor to run a successful business, but at the same time to care for our environment. The KeepCup is a popular addition to daily life at AGS and, most importantly, dramatically reduces our non-recyclable waste.” Australian Government Solicitor We recently launched a waste reduction program for the whole building to help us improve our NABERS waste rating. We currently hold the highest NABERS waste rating in Australia, but Peter isn’t settling for a 4 Star rating, he wants 5 Stars! KeepCups have become part of our strategy to reduce waste. We handed them out to everyone in the building at our official waste reduction program launch, and they have been a big success. The KeepCups are being regularly used and I have received some great feedback on them from the building’s occupants and our local baristas. I thought it might be a challenge to convince one of our tenants, Closed Loop Recycling, to use them as they are in the business of recyclable coffee cups, but even Closed Loop like the KeepCups. We will be conducting two waste audits before the end of the year, so the true test of the KeepCups’ success will be if there are no takeaway coffee cups found in our bins. So thanks for giving us a heads up on KeepCups! Public Affairs Manager – Szencorp I don’t have any firm results yet from the campaign – however, anecdotally we believe the promotion as been an outstanding success and positively received from the property owner, the retailers (our tenants) and most importantly our customers. Within the first week over 50% of the Keep Cups had been redeemed. Within two weeks 99% of the Keep Cups had been redeemed “Good news - keep cups have become the must have item at the ABC Ultimo! People are going nuts for them! I’m pretty certain we’re going to want more – a whole bunch more. Can I please get current costings on the mugs by the thousand?” ABC Head Office Retailers who are ‘out of stock’ are still being asked for the cups 4 weeks later. “I did want to give you feedback about the things in the conference bag though. Normally I hardly notice those conference bits and pieces in the bag but I have to say that the ANZSOG keep cup coffee mug is a real winner. I have been using it and many people have been commenting on it. It’s nice to feel environmentally virtuous and it is saving at least one throwaway coffee cup a day!” Delegate at the Australia and New Zealand School of Government (ANZSOG) 2009 conference Retail Marketing Manager Colonial First State Global Asset Management Word got out about the campaign prior to the official advertising being placed and a couple of our retailers had to start ‘customer waiting lists’ for the Keep Cups before the promotion even started. Many thanks for the keep cup, it’s a fantastic initiative at Galleria and 385! Head of Sustainability Property Colonial First State Global Asset Management KeepCup Pty Ltd G/405 Collins St Melbourne 3000 (613) 9620 0244 sales@keepcup.com.au