PR O F. J U A N S E R R ATO S G O ME Z
CONCEPTS, TIPS & DEFINITION
W H AT ’ S T H E D E A L W I T H A B LO G A N Y WAY ?
WHY DO YOU NEED A BLOG?
FACEBOOK VS BLOG
HOW CAN YOU LET PEOPLE KNOW?
CAN YOU MAKE MONEY FROM A BLOG?
E X I T…
W H AT ’ S T H E D E A L W I T H A B LO G A N Y WAY ?
K E YWO R DS
D E F I NIT IO N
• Web Log
•…
• Personal website
• To post (add info)
• To blog (update a blog)
• Blogger (person who has one)
• Post or entry (item added)
Watch video & insert
your definition here!
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W H Y D O YO U N E E D A B LO G ?
B USINESS
E D U CATI ON
• First time online presence
• Improves writing skills
• Hub for marketing & activites
• Builds confidence as writers
• An education center
• To help customers
• Training
• Make money
• Take ownership of their writing
• Become better observers
• Encourage experimenting
• Encourage risk-taking
• Increase awareness of private & public writing
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W H Y D O YO U N E E D A B LO G ?
PE R SO NAL
• To get a better job
• To start a new business
• To become a better writer
• To learn more about a group of people
• Gain influence
• Build a network
• Express yourself ( journal / diary )
• Take control of your Online Identity
E X A MPLE
Put simply, employers prefer to hire people with a positive online
influence and blogging is the single best way to achieve that.
Sometimes a blog starts out as a hobby only to become a full-time
business.
That’s what happened to Pat Flynn, who created a blog called
Green Exam Academy simply to share his thoughts and insights
on architecture. When Flynn was laid off from his job, he decided
to take his blog a little bit more seriously and about one year later
the blog had become a $100,000 per year business.
That type of growth isn’t typical. But Flynn’s story is a great
example of how a simple blog can be the foundation for a thriving
business if you’re willing to commit to it.
FA C E B O O K V S B LO G
• Stability
FA C E B O O K V S B LO G
• Stability
• Bigger payoff
FA C E B O O K V S B LO G
• Stability
• Bigger payoff
• SEO
FA C E B O O K V S B LO G
• Stability
• Bigger payoff
• SEO
• Long shelf life
FA C E B O O K V S B LO G
• Stability
• Bigger payoff
• SEO
• Long shelf life
• News feed
FA C E B O O K V S B LO G
• Stability
• Bigger payoff
• SEO
• Long shelf life
• News feed
• Content hub
FA C E B O O K V S B LO G
• Stability
• Bigger payoff
• SEO
• Long shelf life
• News feed
• Content hub
• Offer more
FA C E B O O K V S B LO G
• Stability
• Bigger payoff
• SEO
• Long shelf life
• News feed
• Content hub
• Offer more
• More clicking
FA C E B O O K V S B LO G
• Stability
• More clicking
• Bigger payoff
• Reach multiple audiences
• SEO
• Long shelf life
• News feed
• Content hub
• Offer more
FA C E B O O K V S B LO G
• Stability
• More clicking
• Bigger payoff
• Reach multiple audiences
• SEO
• Control
• Long shelf life
• News feed
• Content hub
• Offer more
C A N YO U M A K E M O N E Y F R O M A B LO G ?
C A N YO U M A K E M O N E Y F R O M A B LO G ?
• It is possible
Conclusions
• There is no single way to
monetize blogs
• Yes, it is possible to make money
blogging. There is an everincreasing number of people
making money from blogging at a
part-time to full-time level —
however they are still in the
minority.
• There are no formulas
• Many niches monetize
• Most bloggers don’t make a fulltime living from blogging
• It takes time to build
• It takes a lot of work
• Those who do make a living from
blogging come from a wide range
of niches, however one of the
most common factors between
them is that they’ve been at it for a
long while.