CV Michiel van der Blij
Online content since 2003
Copywriter
D-reizen - Since 1/2012
Co-responsible for 50% growth in SEO traffic
First layout for a content strategy
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Copy online: website, e-newsletters, social media
Content management with CMS Morello, Umbraco and
Wordpress
Co-responsible for content marketing plan and strategy
Involved in projects with respect to SEO, e-mail
marketing and conversion optimization
Final editing d-reizen.nl and promotional websites
Copy offline: i.a. own Holiday paper and supplements of
newspapers Telegraaf/Spits!
Online Marketeer E-commerce
ATPI – 11/2008 – 12/2011
Responsible for Project landing pages > SEO traffic +25%
Experience acquired with respect to online marketing
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Editing, SEO and content management of various
websites
Co-responsible for SEA campaigns (Google and Yahoo)
Responsible for newsletters and social media accounts
Commercial analyses and (management) reports
Web editor/Coordinator
NBTC Holland Marketing – 7/2003 – 11/2008
Managing 5 people who used to be colleagues. Together,
we successfully completed a content migration project
within the set deadline.
Responsible for a manual and course programme for
over 25 editors in 8 countries for new CMS Tridion
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Content management of various websites
Editing and final editing of websites and newsletters
Coordination of website projects within the holland.com
environment
Member of the Works Council for 4 years of which I
served one year as Chairman
Born on 2 August 1977
Husband of Caroline
Father of Thomas (2010)
A Brahmslaan 1 | 2151 GW
Nieuw Vennep|NL
T +31 (0)6 300 575 84
E info@michielvanderblij.nl
W www.michielvanderblij.nl
In my own words
Passion for online
content. Optimist, trail
runner, nature lover,
wine taster, cake baker.
I have a ‘wait and
see’ approach, an
impulsive personality
and lots of energy.
Languages
Dutch
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French
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English
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German
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Italian
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CV Michiel van der Blij
Online content since 2003
Tools and skills
Text, image & HTML
Microsoft Office, Google apps, Adobe Photoshop, Dreamweaver
CMS
Fatwire, Tridion, Wordpress, Joomla, Morello, Umbraco
E-mail Marketing
E-Mark, Tripolis, Selligent, Campaign Monitor
Web statistics
ComScore, Google Analytics, Webtrends
Social media management
Facebook, Twitter, Google+, Hootsuite
Education
Courses and training sessions
 Personal customer contact, D-reizen, 2013
 Time management, ATPI, 2009
 Project Management Fundamentals (3 days), 2007
 You create added-value yourself (cultural workshop, 1 day), 2005
 Basic course Participatory Decision-Making (Works Council training, 2 days), Blooming,
2004
 French language course in Nice, Plus Taalreizen, 2 weeks, level 6/ 6, 2004
 Writing for the web, HMP Hoofddorp, 2004 (1 day)
 Italian language course in Florence, Interlanguage, 2 weeks level 3/6, 2003
 Creative Thinking and Problem-solving, HMP Hoofddorp, 2003 (1 day)
MA French Language & Culture | Journalism & New Media
University of Leiden | 1997 – 2002
Pre-University Education Gymnasium
Augustinianum, Eindhoven | 1989-1997