The Next Level:
Tips for Seasoned Bloggers
By
Larry Adamson
Co-Founder: My Recipe Magic
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Get Serious!
Keep More Money
Stacking Ads
SEO – Really?
Seriously…..
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Create a Company - LLC
Create a Plan
Teammate(s) – Seriously
Network! – Conferences
Delegate – Just Post
Seriously…..Part II
 Work Smarter….Ideas?
 E-Junkie
 Quickbooks
 Stack Your Ads
 Google Analytics
 Know Your Market
Keep More Money
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Track it, Track it, Track it
Separate Bank Account
30% Taxes (Soc. Sec., Fed, State)
Can I Deduct it?
Hire Your Kids!
Keep More Money
Monthly
Expense
Monthly
Tax Savings
E-Store, Web Support, Conferences
50
15
Cell Phone ($160 25% used for business)
40
12
Hire Your Kids (up to $5,700 per year)
Automobile miles ($0.51 per mile, 500
miles)
Create Company Benefits (like Gym
membership, Subscriptions, Dental, etc)
800
240
255
76
100
30
Travel (include $2,000 of family vacation)
Meals and Entertainment ($25, twice a
week)
167
50
100
30
Health Insurance for all LLC members
600
200
$2,102
$630
Type of Deduction
Total Monthly Tax Deductible*
Stack Your Ads
 Ads Space is Bid (RTB)
 All Electronic
 Advertisers & Publishers
Media Partners
Stack Your “Media”
DFP – Highest Bid
Joe’s Diner @ $1.25 for 10,000
BurstMedia @ $.80
CPMOnly @ $.35 (Remnants)
Stack Your “Media”
 Get a Base (Remnants)
 Use Average Daily CPM
 Set Frequency
 Set Daily/Hourly Limits
 Watch Default Views
Media Partners
Google - Adsense
Content.ad
Yahoo ! Bing
Criteo
DFP – Admeld
Rivvid
BurstMedia
Monkeysee
Advertising.com (AOL) Adgorithms
Technorati
Adpepper, Adtech, Adtegrity, Ampira Media, Atlas,
BannerConnect, Bardzo Media, BlueLithium, Canep
CPMOnly
Media, Casale Media, CPA Interactive, Dart, Gorilla
Federated Media
Nation, InterClick, MediaPlex, MLM Media, OpenX, Pad
Squad, PriceGrabber, PubMatic, Qadabra, ReakCast
BuyAds
Media, RealTech Network, Right Media, Tacoda, Tribal
Fusion, Vibrant Media, Yellow Hammer, Zedo
Premium Media Buyers
 Do the Stacking for You
 40-60 Million Adviews
 Major Advertisers
 Require Lower %
SEO – Not Just for Geeks
 Keywords
 Links
 Clean URLs
 Clean Content
SEO – Keywords
Google Keyword Tool
https://adwords.google.com/o/KeywordTool
Title, Link and Content (TLC)
SEO - Links
Links to Nowhere
More Links Coming than Going
Your Logo Links to ‘Home’
Text Links vs. Image Links
SEO – Clean URLs
Simple Rules:
http://YourDomainName.com/SubDirectories
Use Dashes (–) Not Underscores (_)
Don’t Use Generated Numbers
Example:
http://www.sixsistersstuff.com/chocolatecookies
Not
www.sixsisters.blogger.com/choc_cooky_459823
SEO – Clean Content
Update Titles
Remove Broken Links
Make it Current
 Links to Trending Topics
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I’m Serious!
Keep More Money
Stack Your Ads
SEO – Really!