Contents
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What is a BHAG
Our soundings – perceptions of FoE
Our Core Values and Purpose
BHAG framework, qualities & model
Our first BHAG ideas
Next steps
What is a BHAG?
Perceptions of Friends of the Earth
Word 1
Word 2
Word 3
Our Core Values & Purpose
Core Purpose:
To create a just world together, where people and nature thrive.
Core Values:
• Justice and fairness (are integral to solutions);
• People are involved in the change;
• Evidence and research based;
• Interdependent relationship between people and planet;
• Deep, lasting change is necessary, desirable and possible.
Question
• Do these sound about right to you?
Sharing our Core Values & Purpose
How can we do this?
• BHAG internal comms
• SMT at next Staff and Vols
• Desktop background
• Use white boards in the Printworks
• Put it up front and as a thread through all away days
Question
• How could you and your team use these Core Values and
Purpose?
What qualities define a BHAG?
• A BHAG will take a long time – perhaps 20+ years
• A BHAG won’t be delivered just by doing more of the same
– it requires a quantum step change in the organisation
• You don’t have a 100% chance of success, equally it’s not so
unlikely that it’s impossible. 50-75% is optimum
• A BHAG is said to be “out of reach but not out of sight”
• A BHAG needs to be exciting, clear and compelling
• A BHAG need to be exciting, clear and compelling to a
broad group within the organisation not just the people
who create it
• You will be able to tell if/when you have achieved it
BHAG: bridge between core ideology
and envisioned future
Core ideology
Envisioned future
Made up of Core Values and Core
Purpose.
Made up of two parts: 10-30 year
audacious goal, and vivid descriptions of
what it will be like to achieve the goal.
Yin
Yang
What we stand for
Why we exist
What we aspire to become / achieve /
create
Enduring character of an organisation
May change every 10 years.
Our BHAG model
FoE at its best: people at the heart
• People – in terms of them being our power
base, our source of credibility and outreach –
must be at the heart of any BHAG.
• “Created local membership and support. Thus
social rather than environmental.”
• And when we’re effecting domestic change,
on a national issue, with potential for
international ‘export’.
Our BHAG ideas so far
• 100+ possible BHAGs
• 6 x ideas in more detail
• Emerging themes – strong possibilities around
– creating sustainable/healthy cities
– linking people and places to nature
– energy and climate
Question
• What of what you’ve heard excites you?
• What can you build on?
• What’s missing?
Next steps
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Going to all team meetings
Working up propositions with programme leads
Testing propositions via channels including
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Facebook and twitter
Staff & volunteers
People involved in the research and learning phase
On the street
With the Board – Friends of BHAG
With the network
Questions
• What do you feel about what you’ve heard?
• Looking at the longlist are there any that immediately grab
you and convey the right messages about who we are and
what we’re trying to achieve?
• What about the emerging themes?
• What are your ideas for a FoE BHAG? What's missing?
• Do the Core Values and Purpose feel about right to you?
• How can you use the Core Values and Purpose?
Contact
Project team
Farah Ahmad
Eleanor Bradstreet
Gemma Charnock
Sarah Gabriel
Lucy Pearce
Paul Steedman
Steering group
Mike Childs
Joe Jenkins
Robin Phillipps
Adeela Warley
Thanks