Offline & Online Marketing Go Hand in Hand What?! Not Everything Involves the Web?? Offline & Online Marketing Offline marketing still works: – Newsletters – Public relations – Back-end campaigns – Community involvement – Book promotion – Good old fashioned networking Offline & Online Marketing What is so great about marketing is that all of your online activities can be coordinated with your offline marketing tactics. Offline & Online Marketing Public relations: – Secure appearances on TV shows – Get interviewed on radio programs – Be quoted in the newspaper – How do you get in front of the media? Reach out to them!! Offline & Online Marketing Take full advantage of your offline PR: – If you were quoted in a local newspaper, make sure that you write a blog about the news piece and post it on your website. – Send a tweet on Twitter, or post a comment about it on Facebook. – Get a link from the news site, if you can. Offline & Online Marketing Branding: – Branding is a bit unique in that it can apply to both your online and offline strategies. – Remember that you are a brand! – Focus on what makes you different from your competitors...there has to be something. – Your marketing materials, advertisements, and even company culture must reflect your brand and how you want to be perceived. Offline & Online Marketing Community & Charity Involvement: – Are you active in the community or in a local charity? If not, you should be for a variety of reasons. – Not only is there the goodwill factor of helping others around you—our responsibility as good citizens—but there is also a marketing impact. – These activities increase media attention. – You may be able to get a link too! Offline & Online Marketing Back-end campaign: – A back-end campaign that follows up with your contacts is essential. – Your most valuable asset isn’t your office, furniture, computers or staff. – The database that you maintain of prospects and clients is the real “gold” of your business. – Your follow up marketing shouldn’t be limited to offline or online materials only. Offline & Online Marketing Book promotion: – If you don’t have a book yet, you need one. – Make sure you have a hard copy that can be distributed. – Promote your book to the media—send mailers and emails...make phone calls. – Leave copies at related businesses. – Get on Amazon too with a Kindle version! (https://kdp.amazon.com/selfpublishing/help) Offline & Online Marketing Network online and offline.