BUSINESS PLAN
Mobile Money Company
Project Brief:
Facilitating general public
to have Cash-in-hand by
converting mobile phone
credit to cash.
And transfering the credit
to the customer’s bank
account.
BUSINESS PLAN
Content
Background information
Summary
Company Description
Product / Service
Key Factors
Strategy and Implementation
Budget Analysis
BUSINESS PLAN
Company Information
Who we are?
We are an experienced software company who deals
with software development, provision of services and
consultancy.
We are in this field from the last 10 years.
Our Products/Services
We are providing software solutions for telecom,
education, and ecommerce sectors from the last 10
years.
BUSINESS PLAN
Summary
Who are we
We are an experienced software company who deals with software
development, provision of services and consultancy.
What we will provide?
We will provide Credit-to-Cast service to telecom customers.
Which and how many customers?
We are targeting more than 80,375,000 mobile phone users in uk who would be
able to turn their mobile credit into cash by registering with our service.
First year profit?
There is rough estimate of 3+ million for the first year.
Funding needs?
There is rough estimate of 50k – 100k.
Funding Sources?
First priority would be “Investing Companies/ Stakeholders”.
Second option would be “Banks”.
BUSINESS PLAN
Highlights
Customers
(Mobile phone
users)
Mobile
Companies
Investors
Stakeholders / Bank
For funding
UK Mobile Service
Providers
Mobile Money
Participants
Bank
Bank Accounts/
Debit Cards
For Money
transferring.
?
Any Missing Entity.
BUSINESS PLAN
Reasons
Why there is need of
Mobile Money?
Easy Cash Transfer
Cash in hand on time
•Sometimes you need cash
urgently but you don’t have cash
in your account/debit card.
•Or you have extra credit in your
phone that you don’t use or
don’t want to.
You can easily transfer cash to
your business partner, family
member / friend securely in 2
ways.
Credit –to – Credit Transfer
(Converting credit to cash using
Mobile Money)
Credit –to – Cash Transfer
(Converting credit to cash and
then transferring to the
recipients bank account /
debit card)
BUSINESS PLAN
Benefits:
Customers
Risks:
Mobile Companies
Investors
Sponsorships / Investments
(Negotiation %shares or interest)
Our Company
High flow of Cash  High Tax
Software Failure (Database / Server
Issues etc)
Mobile Money
Key Factors
Cost & Expenses:
Development
Third party service / consultancy
Start-up
Tax & Marketing*
Handling multiple transactions and
multi companies , their accounts
etc.
Security /Hacking
Getting Customers Confidence
Not on-time payment of cash by
Telecom/Mobile Companies.
BUSINESS PLAN
Customer:
Cash In Hand.
24x7 Service
Investors:
Hight Profit
Fast Credit to Cash Transfer
Shares in the company with growing
business.
Raise Money / Funds
High Cash (In case of bank)
Security
Benefits
Telecom / Mobile Companies:
Our Company:
High Profit
Profit
Targeting More Customers
Business Innovation & New Market
Expanding Business (by adding more
business dynamics)
No Extra Assets & Reduced Marketing
cost reduced (As marketing will be
done by Telecom Company)
BUSINESS PLAN
Strategy and Implementation
CREDIT
CASH
BUSINESS PLAN
Detailed Strategy and Implementation
Customers
2a
2
Verification
False
3
1
Mobile Money
True
Service / Software
2b
Mobile Companies
3a
2c
4a
Credit
Account
2d*
5
BUSINESS PLAN
Budget
Budget
Cost (GBP)
Year 1
Year 2
Year 3
Total
Legal
Services
Marketing
(Online+New
s paper+TV)
Financial
Base(Capital,
Start-up
Cost)
Consultancy
Taxes
5000 10000
2500
20,000 +20,000
5000
Based on the
profit
(Telecom + Extra)