WHY Global Track Complete
Apr 2013
ONE OF THE WORLD’S LARGEST
FRONTLINE SYSTEM
200,000+ Trucks
More than 1.8 Bn
servings a Day
150,000+ associates
25MM+ customers
14,000,000+ coolers
80+ YEARS RELATIONSHIP WITH
NIELSEN
90+ COUNTRIES
6+ BEVERAGE CATEGORIES
2,000+ REPORTS
700+ LOCAL INFACT
DATABASES
IMAGINE THE CHAOS!!!
CURRENT SITUATION…..
• Decentralized reporting and databases prohibit
global data extraction as well as alignment across
sources and tools
• Data received in various formats and locations
• Users spend a disproportionate amount of time
locating, collecting and aggregating versus
reporting and analyzing data
LEADING TO…
2+2=4
vs.
E=MC2
Too many
reports
Different
numbers
Basic tasks
vs. Advanced
AND MISSING BIG OPPORTUNITIES
• Building on institutional knowledge
• No system to transfer of best practices
• Inability to benchmark
• In-efficiencies leading to high cost & long
service times
• Inflexible to changes
Program Objective
• To design and deploy a Globally Harmonized
Market Measurement solution that will
drive Business Efficiency and Effectiveness
One
Number
One
Platform
One User
Experience
Guiding Principles
•
•
Alignment of data standards around the world
To set a new, higher, more flexible base for future insights development
– Better technology
– More aligned data
– Single point of access
•
•
•
•
•
•
•
To give developing markets a substantial boost in capability
Removal of complexity
Report rationalization
Faster sharing of best practice
Improve quality standards around the world
Replace disparate above-market deliverables with a single solution around the
world
As far as reasonable, no loss of local capability, and no imposition of additional
subscriptions
GLOBAL TRACK COMPLETE (GTC)
The Big Idea – is Simple
Nielsen Answers TM
Access anywhere with powerful intuitive tools
i
i
NIELSEN GLOBAL INTEGRATION PLATFORM
i
i
Integrate information into a single data store
DATA STANDARDS
Create the definitive list of every CPG product in the world
Business Benefits
Best Practice 2.
1. Effective
Sharing &
Improve
Business Process
3.
Empower
Analytics
Benchmarking
Implementation of GDS allows the
comparison of data across markets
and can be easily totalled into
meaningful results
Centrally organized new item
coding operations removes
unnecessary local variations,
leading to higher data quality
ongoing
Global Strategy Decisions:
a) In deciding which sectors /
brands to back
b) In deciding which
markets/channels to launch into
c) In analyzing M&A opportunities
As all users will be on the same
toolset, training and transfer of
knowledge between categories
and roles is more efficient
All reporting is much more
transportable. Report
development is also far cost
efficient, since any report
developed to sufficient standards
is reusable anywhere
Innovation Decisions:
a) Ideation process facilitated
through global transparency and
ease of benchmarking
b) Decide which innovations to
launch / where (and sets the
targets)
Any connected user can access
data and reports from any location
Title of Presentation
One User
Experience
GTC DEMO
One
Platform
One
Number
Global data - self service and quick
insights
Visualizations
Dashboards
Business Intelligence
Actionable Alerts
Answers Anywhere
Speed to
Insights
Empowering
Users
Self Service
Reporting
GTC
Build Once
Deploy Anywhere
Data Integration
Intuitive
User Experience
Sharing & Collaboration
Ease of Use
Single Global Platform
Federated Search