ENDOWMENT FUNDRAISING
for
MUSEUMS
John Baguley
CEO
International Fundraising Consultancy
www.ifc.tc
What is an Endowment?
“Certain forms of NCOs, including public
organizations, religious organizations, foundations
and ANOs, may establish endowments (Article 2,
Law on Endowments). An endowment can be
established using funds given by a donor(s) to an
NCO. Donations to the endowment can only be
made in the form of money. The law requires that
endowments be managed by a qualified
management company under a contract with the
NCO owner of the endowment. Income generated
from an endowment can be used by an NCO to
finance its statutory activities. The minimum term
for establishing an endowment is ten years.“
Trust in Allah but
tether your camel…
Preparation
• Who will manage the fund? Inflation…
• How will the funds be used? Log-frame…
• Why is this important?
• Monitoring & evaluation…
Staff or volunteers?
Feasibility Study
1. Create a ‘case for support’.
2. Research the sources of funds.
3. Agree the strategy.
4. Appeal schedule.
5. Appeal staff.
Endowment Appeal Stages
Preparation.
Private Phase.
Feasibility Study.
Public Phase.
Stewardship.
Sources of Funds
• Government.
• Grant-making
organisations.
• Companies.
• Individuals.
• Trading + fees.
• Events.
• Internet.
Year Chart
Jan / Feb Mar / Apr
Gov’ment
Trust & Fdn
May / Jun
Sep / Oct
Nov / Dec
X
X
X
Company
Individuals
July / Aug
X
X
X
X
X
Trading
X
X
Events
X
X
X
Fundraising is for everyone in
your organisation
Research is far more
important than we realise.
Case For Support
Need
Patrons
Cost
Naming
Emotional
Intellectual
“Be distinct
or extinct”
Private Phase
1.Cultivation and asking wealthy
people.
2.Approaching foundations etc.
3.Asking governments and
companies.
NO PUBLICITY
APPLYING TO
FOUNDATIONS
Foundation Applications
•
•
•
•
•
•
•
•
Research
Follow the guidelines
Write a log-frame
Apply in time
Monitor & evaluate
Report back
Apply again
Creating a relationship
Many people have
become very rich.
Major Donor Fundraising
• Research
• Cultivate
• Ask - Negotiate
• Thank
• Ask again
Take the time for
personal contact…
Public Phase
1.Media publicity.
2.Public Events.
3.Reaching the public.
4.Finding new rich donors and private
foundations.
When certain of success
Events raise
funds &
publicity
Events
•
•
•
•
•
•
Concerts
Art Auctions
Immortality Auction
Sponsored Walks
Dinners
Readings
If no one has heard of you no one is
going to give to you…
Stewardship
1.Thank everyone properly & quickly.
2.Honour your commitments.
3.Fulfil naming opportunities.
4.Cultivate the relationship again
Ask again!
The Fundraising Pyramid
Trading
Events
Government
Foundations etc.
Legacies
Major Gifts
Committed Giving
Appeals
Recruitment
Do not underestimate
legacies
Legacies
•
•
•
•
•
•
Talk to supporters
Leaflets
Online marketing
Free advice
Thank publicly
Every 3 years
YOUR BEST
DONORS…
“I saw the angel in the
marble and carved
until I set him free.”
MICHELANGELO
Any Questions?
QUESTIONS?
Contact Details
John.Baguley@ifc.tc
Thank you…