Data Visualization and Discovery:
Start Today to Change Your Future
Adrienne Bryant, Member and Database Manager
Association of Florida Colleges
David Stephenson, Director, IT
Worldwide ERC
Deborah Herrin, Senior Director, IT
The Optical Society
Debbie King, CEO
DSK Solutions
Agenda
• Data Visualization and Data Discovery (Debbie King 10 min)
• “Data: Your Blueprint to Success” Infographic.
The Association of Florida Colleges data story (Adrienne Bryant 10 min)
• Worldwide ERC (Employee Relocation Council) data story
(David Stephenson 10 min)
• The Optical Society (OSA) data story
(Debbie Herrin 10 min)
• Create a dashboard in 10 minutes with Tableau (Debbie King 10 min)
• Questions (All 10 min)
Top 4 Business Intelligence Trends:
• Data Visualization
• Data Discovery
• Predictive Analytics
• Big Data
“In 2012 data discovery became mainstream”
Gartner’s 2013 Magic Quadrant Report
Hal Varian, Google’s
chief economist:
“The ability to take data—to be able to understand it,
to process it, to extract value from it, to visualize it, to
communicate it—that’s going to be a hugely important
skill in the next decades.”
http://www.mckinsey.com/insights/innovation/hal_varian_on_how_the_web_challenges_managers
The Importance of Questions
The quality
of your answers
depends on
the quality
of your questions.
Thoughtful Questions
• Do our members use data to make decisions?
• What is important to our member’s customers?
• What is the profile of our “ideal” member?
• How does our data map to our strategic plan?
• Who are our “at-risk” members?
• How do we measure member engagement?
Thinking is slow. Seeing is FAST.
Cerebral Cortex
Thinking
Visual Cortex
Seeing
http://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Human_Brain_sketch_with_eyes_and_cerebrellum.svg/1000px-Human_Brain_sketch_with_eyes_and_cerebrellum.svg.png
A Picture is Worth a Thousand Numbers
It’s All Relative
Pattern Perception
Data Discovery
How do you make decisions today?
CREATE NEW MEMBER BENEFITS
FIND NON-DUES REVENUE
RETAIN MEMBERS
RECRUIT NEW MEMBERS
INCREASE MEMBER SATISFACTION
INCREASE MEETING ATTENDENCE
The Importance of Data
According to Harvard Business Review,
top performing organizations are 5x more likely
to use data to make decisions
Instinct
http://hbr.org/2012/10/big-data-the-management-revolution
Data
“A Bicycle for the Mind”
http://folklore.org/projects/Macintosh/images/bicycle.gif
Gartner 2013 Magic Quadrant
Gartner’s analysis is
the most
anticipated and
highly respected in
the industry.
Data: Your Blueprint for Success
ASAE Data Analytics Task Force
http://blueprint2success.org/
Data Quality Management
www.blueprint2success.org
Data Visualization
www.blueprint2success.org
Data Discovery
www.blueprint2success.org
Predictive Analytics
www.blueprint2success.org
Big Data
www.blueprint2success.org
I’ve got data, now what?
www.blueprint2success.org
How Do I Get Started?
Thank You!
Adrienne Bryant, Association of Florida Colleges
ABryant@myafchome.org
David Stephenson, Worldwide ERC
DStephenson@worldwideerc.org
Deborah Herrin, the Optical Society
dherri@osa.org
Debbie King, DSK Solutions
dking@dsksolutions.com