by the end of this lesson students….
Recap-Retail

“Retail involves a business or person that sells
goods to the consumer. A wholesaler sells to a
business.”
Types of store
Physical
Online
(eRetailing)
Today we will be covering

Sub-sectors

Size

Location

Ownership

Format

How do the above terms relate to
retail?
Retail involves
Size
(Small 0-50, Medium 50250, Large 250+)
Channels
Location
(Local, Regional,
National, Online)
Ownership
Independent, Multiple,
Franchise)
Sub-sector

Retail sub sectors are the different categories of
product types.

Sub sectors of a main business, say a car dealership,
might be (1) car sales, (2) car maintenance, (3)
parts & spares

What sub-sectors do Tesco have? What
‘groups’ of products do the sell?
Sub Sectors

Sub Sectors Product-related ‘sub-divisions’ of the
retail industry, e.g. clothing, electrical goods, food
and grocery, footwear, DIY, music and video,
Insurance etc
Tesco has many sub-sectors within their supermarkets
and company as a whole. The sub-sectors of Tesco
could be: Fruit and Veg, Dairy, Electrical, Gaming,
Entertainment, Hair and Beauty Household, Bank,
Insurance
Size
The size of a business is usually
catagorised by the number of
employees within the company.
SMALL 0-49
MEDIUM 50-249
LARGE 250+
Retail Format

This is the general nature of the retail mix in terms of range of
products and services, pricing policy, promotional
programmes, operating style or store design and visual
merchandising.

Independent

Department store (John Lewis, Debenhams)

Supermarket (Tesco, Morrison's)

Hypermarket (Sports Direct, Tesco, Asda)

Shopping centre's (Westfield's)

Wholesalers (Cosco)

E-retailing
Location
TASK; Which of the below is a
Producer, Wholesaler or
Retailer?

A retail store sells individual items directly to the
consumer. A wholesaler sells to a retailer, often bulk
items at a reduced cost.
Ownership

Independent

Multiple retailers are businesses with more than ten
branches

Franchise
Which
company
matches the
correct
ownership?
Franchise

Franchised retailers are granted selling rights in a
geographical area. The franchisee pays a fee
based on sales or an annual rent to the franchisor to
operate their business model.
Against the clock
You have 5 minutes in groups (against the sand timer!) to list:
What is retailing?
What is a retail format?
Size?
Now feedback to the class
Pick three organisations and
apply your knowledge.
Size
Format
Sub-sectors
Ownership
Task- P1

Describe the sub-sector, channels, format, size,
ownership and location of two retail businesses
operating in different sub-sectors. (P1)